Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
The composition of a head area
1 Main Label Introduction
Title:
Web optimization can be said to begin with the title. In search results, the first line of each crawled content appears as the title of the page, as well as a page in the browser, and the title of the page is displayed above the address bar. Therefore, title is the core of a page. The writing of title should pay attention to the following questions:
1, strive to brief refining, including keywords, the core of the Web page.
2, the first 10 words on the search engine most important, so the keyword position as far as possible.
For example: Baidu search second-hand housing, you can see in front of several are large site second-hand housing channel, second-hand housing this word is ranked in the front.
B, Meta attribute Keywords (Keywords):
Keywords Tip Search Engine: This site content around these words unfold. So the key to keywords writing is that every word can find a match in the content to help rank. For example the keyword of the Focus real Estate network is:
<meta name= "keywords" content= "Beijing second-hand housing, Beijing second-hand housing network, Beijing Second-hand housing sales, Beijing second-hand housing sales, second-hand housing transactions, second-hand housing loans, second-hand housing transfer, second-hand housing sales contract"/> Completely around the second-hand housing this key word unfolds.
C, Description (Description):
The main content of this web page is submitted to the search engine with a sentence containing a keyword. The description is generally considered to be a façade and overview of the Web page. The writing of the description should pay attention to the following questions:
1. The description should appear the core keywords, and the text of the relevant keywords, this part of the content not only to search engine crawl also to the viewers to read.
2. Also follow the short principle, the number of characters with spaces in the inside do not exceed 200 characters.
3. To supplement the content of the statement not fully stated in title and keywords.
For example: Focus on the description of the real estate network: <meta name=description content= "Focus Real estate network Beijing Second-hand housing column, Beijing is the most popular second-hand house network, to provide a wealth of Beijing second-hand housing source information, including Beijing second-hand sales, Beijing second-hand house sale, intermediary sale, Personal sale, Beijing second-hand buy and other plates, including second-hand housing transactions, second-hand information release, second-hand housing loans, second-hand houses, second-hand sale contracts, second-hand houses, second-hand market, second-hand home video, the evaluation of second-hand houses, second-hand houses, the forum, the legal advisory. ">
D, other META Tags: in order to limit the search engine on the content of the crawl, you can use the following several robots Meta tags:
Where: All: Files will be retrieved, and links on the page can be queried;
None: The file will not be retrieved and the link on the page cannot be queried;
Index: The file will be retrieved;
Follow: Links on the page can be queried;
NOINDEX: Files will not be retrieved, but the links on the page can be queried;
Nofollow: Files will not be retrieved and links on the page can be queried.
These values can be combined for use.
Author label (Auther)
<meta name= "Auther" content= "Liu Xiao"/>
The author of the Web page is Liu Xiao
Copyright label
<meta name= "Copyright" content= "Liu Xiao Literary and artistic creation studio"/>
Copyright of Web page text is belong to Liu Xiao literary creation Studio
Coded label (CONTENT-TYPE)
<meta http-equiv= "Content-type" content= "HTML; charset=gb2312 "/>
Web page file format code GB gb2312
The use of these tags can make it easier for search engines to understand your Web content.
The comprehensive application is as follows:
<head>
<title> "short story collection" Liu Xiao's official website </title> <meta name= "keywords" content= "novel, Liu Xiao" > <meta name= " Description "Content=" tells the author Liu Xiao writing sentiment, the latest works. Manuscripts please call tel:010-66667777 "> <meta name= auther" content= "Liu Xiao"/>
<meta name= "Copyright" content= "Liu Xiao Literary and artistic creation studio"/>
<meta http-equiv= "Content-type" content= "HTML; charset=gb2312 "/>
</head>
Two Head area label considerations
(1) Title length
The title is a generalization and refinement of the content of a Web page. Too much repetition of keywords in title tags often backfires. Search engines generally only analyze the first 20 characters. More than 20 characters do discard processing. If the English language should be controlled within 60 letters, the above part also does not enter the ranking calculation.
(2) Description and keywords
Description and keywords This pair of tags is the head area second only to title. Descriptions and keywords are tags that identify keywords. However, the description also undertakes the important task of displaying the content of the Web page in the natural list. Its content writing is good or bad, it is related to whether or not to attract visitors to the site interested.
(Figure 5-1) illustrates the strength of Gome's online mall and attracts searchers to browse.
(3) The importance of title
Title tag is the primary basis for the search engine ranking the page. You can say that the title tag is the most important label on the entire page.
(4) How to write a good description
Describe the role of the user in web marketing to pull the searcher into their website. In writing descriptive content should be written in good faith without exaggeration, personality and not excessive publicity, give the searcher a friendly impression.
(5) Keyword label Taboo
Keyword tag has been the hardest hit in search engine optimization. Repeat the same keyword here as a means to make the rankings, but also the search engine on the site to punish a reason.
The composition of the three body area
Header caption Label
The HX label is the most important label in the body area, which bears the problem of segmentation and attribution of the page content. H1, H2, H3, H4, H5 and H6 respectively represent the descending of the weight of the title of the paragraph. For example, H1 is the title of a Web page. H2 is the heading of a segmented hierarchy. H3 is the title of each section. So isn't H6 useless? Of course not, H6 is just a weakening of the weight meaning, the meaning of the representative is still there.
For example, an article on Asian tourism, arranged in the Web page as follows
(Figure 5-2) HX Label from page weight to small in descending order
<h1> Asia Travel </h1>
The title of the <!-Web page is the Asian Tour-->
<h2> China Travel </h2>
The title of <!-is China tourism-->
<h3> Shanghai Travel </h3>
<h3> Sichuan Tourism </h3>
The <!-section is titled Shanghai and Sichuan Tourism-->
<h2> Japan Travel </h2>
The title of the <!-section is the Japanese tourist-->
<h3> Tokyo Travel </h3>
<h3> Kyoto Travel </h3>
The <!-section is titled Tokyo and Kyoto Travel-->
Ii. understanding of the label
The use of labels is skilled and arranges two aspects. Use computer understanding to simulate the way people think and analyze problems. It is important to convey to the computer exactly what you mean.
Third, the name of the Web page
The naming of Web pages and the choice of domain names are very similar. For example, in the calculation of the link does not need the letter and the specific meaning of pinyin, pinyin's URL address more advantages. The same is the introduction of automotive information page www.shop.com/1234231.htm and www.shop.com/qiche.htm, obviously qiche.htm more meaningful, and the meaning of the search engine itself is a description.
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