Website statistics site managers must master tools

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As a webmaster of you, you know your own site? How many people visit your site each day? How do they access your site? Now who's on your site? What pages are they browsing? What pages are they interested in? What is the reason for leaving after looking at which page? Search engine Baidu, Google to bring you how many clicks? What are the keywords that visitors search for? Which one of your columns is more popular?

Some important statistical data in the website statistics:

1. Antecedents analysis

If your site has a very unique content, and even these content can not be found through the search engine, and can only rely on the spontaneous publicity between netizens, please be sure to pay attention to your site "antecedents" analysis. For example, you find that there is a lot of traffic coming from a forum to your site today, and after clicking on the "Go" link on the back of the forum URL, you find that it is a post that recommends your site. Then please register an ID in the forum immediately and top up the post to express the support of the Landlord and forum users, but also to express your determination to continue to do a good site, if necessary, you can also on the bulletin board of your site to the forum's users to express appreciation, so that you may get better publicity results, And it is entirely possible to retain a group of die-hard supporters and repeat customers.

2, Website traffic statistics (IP statistics)

Hello to pay special attention to the site traffic mutation, the statistical system will first tell you your site hourly and daily visits and browsing volume, please be sure to pay attention to these changes in traffic. For example, if your site always has the biggest hour of traffic at 21 o'clock in the evening, and today is 21 40, the histogram for the hour at 21 is still just a little bit higher. It is likely that your Web site is not normal access, you must immediately check whether your site can be accessed, or access is not very slow, if not found abnormal, then hurriedly contact with other city users to help test is not a certain area can not access your site. If the problem is a Web site, you should immediately process it. Or, you find that today's traffic is significantly more than yesterday, so check out today's details and the antecedents in yesterday's details and compare them to see where the extra traffic is coming from and try to keep the increased traffic.

3. Website entrance

The entrance is the first page that the visitor enters your website, this page is not necessarily the homepage, because the visitor may be through search engine or friend recommend enter your website. For the page to be ranked on the front page, you must analyze the attractions of these pages, or analyze their favorite places in search engines, the revision of these pages must be careful, because if you accidentally erase the sparkle of the Web page, you may lose the supporters of your site. A Web page with a large flow of traffic should also be revised appropriately, not to make it immutable, or you can make it more appealing to people entering this page to browse other pages of your site.

4, visit the key words

If your site has a large number of visits from search engines, please always analyze your "keywords" and pay attention to the changes in the Daily keyword statistics.

For example, if you run a florist online, you see from the keyword Statistics report every day from the search engine search "Hangzhou flowers" into your site traffic has more than 500 people, and these traffic may have brought you the benefit, then please consider why the keyword does not have "flowers" and Only is "Hangzhou flowers" If you search for "Flowers" can find your site, it will not get more traffic it? You can think about how to optimize your site. Of course, you should also be aware that if you search for "flowers" in search engines can not find your site, and in search of "Hangzhou flowers" can find your site, then please do not delete the site "Hangzhou Flowers" This four words, or you may lose because someone search "Hangzhou flowers" and get the flow.

5. Search Engine Analysis

Most of the time, Baidu, Google will bring you a lot of traffic, if these three search engines have not brought you traffic, you need to consider whether to the search engine resubmit your site. If your site has a daily flow from Baidu, and suddenly did not, then this may be Baidu in the last update your site when your site can not visit, it may be Baidu for your transition optimization has been punished. If it is the former, please be aware that your server can be accessed at night, if it is the latter and you are wrong, please seize the opportunity to lodge a complaint with Baidu.

6, pay attention to site traffic (IP statistics) and browse volume (PV statistics) of the proportion

If the amount of traffic is three times times the amount of traffic, it means that the average person visiting your site will be browsing through the three pages on your site, do you feel this is a small number? Why not find ways to get visitors to read more pages? You can try to make some changes to the site, making it more appealing.

Website Statistics Knowledge:

1, what is the IP source analysis?

IP source analysis, you can record and analyze the IP information access to your site, recording the PV volume of each IP access, this feature can help you more in-depth analysis of the source IP corresponding user access behavior, timely detection of abnormal or malicious access to IP. At the same time, you can click on the IP address of the page to find out the corresponding region name, in order to make more effective promotion for users in different regions. At present, this feature supports TOP100 source IP analysis, and the system updates data hourly.

2, what is the search engine analysis?

Search engine analysis, you can select the time period, for each designated search engine to bring traffic (PV) changes and trends analysis, the system will update the data every minute. At present, the statistical system supports quantum, Baidu, Google, search, Sogou and other 14 different search engine data display.

The search engine analysis consists of the following two sections:

Each search engine traffic: You can view the search engine for a period of time to import the flow of data, and accounted for the total flow of the proportion analysis, while providing the search engine to bring traffic to the average number of pages to visit a good time, for you better for the promotion of the search engines to provide the basis;

Specify search engine Traffic trends: You can choose to analyze a search engine, in a certain period of time to bring the flow of data, and in that time period of the proportion of the flow of the day.

3, what is the keyword analysis?

Keyword analysis function, you can choose the time period, for the search engine keyword import flow and trend analysis, the system will be updated every minute of the data. At present, quantum statistics support includes quantum, Baidu, Google, search, Sogou and so on a total of 14 search engines.

This feature contains the following two sections:

The key words flow: can respectively to each keyword by each search engine import flow analysis, can now display the search number of the top 100 keywords related information; specify keyword Flow trends: You can analyze a specified keyword by the search engine import traffic information.

4, what is the source of access analysis?

Access source analysis, according to different time periods, based on different sources of user behavior data analysis and extraction, in depth to consider the quality and value of the source site, the system every hour to update the data. This feature contains the following two sections:

Each access source traffic: For all user access sources, PV, UV, IP, average access time, average number of pages, such as user behavior characteristics analysis, at the same time can show the proportion of the total source of the data; Specify access source traffic: Analyze the flow trend from the source for the selected source At the same time, the user behavior characteristics are analyzed.

5. What is the detailed source analysis?

The detailed source analysis feature helps you to inquire about the specific source URL of your recent visit to your site, which helps you analyze your site's visit. Currently this feature supports TOP100 queries, while the system updates data hourly.

6. What is client analysis?

Client analysis, which helps you analyze the client side of your site to help you design your site more specifically, and the system updates data every minute. Detailed analysis of user operating system, color, resolution, language, browser kernel, browser, JVM open, flash version number, Alexa toolbar, and so on. Depending on the time you need, you can choose: Today, yesterday, the day before, or any day.

7. What is visited page analysis?

Be visited page analysis function, can according to different time period, respectively to station is visited page flow and trend analysis, the system will update the data every hour.

This feature contains the following two sections:

Visited page traffic: used to analyze the page flow ratio of the site, and sorted by the flow size, the current report shows the most visited 100 pages of information; Specify the page traffic trend: You can enter the query by entering the page address mode, according to the time to analyze the trend of the page flow.

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