Website Strategy thinking: Do the station by large and small by small and big

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Do station by big and small by small and big

Previously wrote an article, "dive to think how to build a personal brand", on the establishment of the blog brand share some of their ideas: the process of spreading their own blog brand. The development of things always has a law to follow, today I want to elaborate on a strategic thinking of major stations, but also based on a similar starting point of thinking: Do the station by large and small, after the small and large.

For midsize sites with hundreds of thousands of pages, the main source of traffic or from all kinds of long tail keywords, that is, some no Baidu index, but because of the amount of mass, plus if the weight of the site to promote the premise of a large number of long tail if there is a ranking, bring visitors will be the geometric level of the upgrade. So our team in the operation of another site, in the context of the analysis of products, simulation of customer search, reference to some words, the title of the Flexible keyword calls, and then mainly optimize the structure of the station, content updates and the automatic generation of anchor text. Focus on the site's internal construction and planning, and the home page, the layout of the keywords, and so on, and not deliberately planned.

Now summed up, the focus of this idea is: the overall site's internal optimization, the idea is from the top down, that is, by large and small. We are not entangled in a specific or a series of keywords, the expansion of the key words to do a little preoccupied around once. This I boil down to some early-morning operational thinking of the site. Especially when the network marketing team personnel Limited, this method can often play a multiplier effect. If you start to tangle with a specific type of keyword, often imprisoned thinking.

When this is done, another plan is needed. The site is small and large. The direction of thought is bottom-up. On the basis of the former stage, we have accumulated a certain weight of the site. Then we now have to do a number of key keywords ranking. If it is a product station, then you need to integrate a weight table according to the product's gross profit margin, at the same time for the Product keyword collation a keyword table, the keyword table Baidu index, the corresponding URL do a collation. From these two forms, we can get the key keywords of thousands of or tens of thousands of that we need to focus on.

We face this form, to do is by small and large operation. The sheer use of small local thinking to do rankings. By going around once, outside the chain, internal links to enhance the target keywords.

So as an SEO operation process, we should understand a number of layered process, specific is when to do what. If summed up, the second phase of the process, in fact, in the first phase should be the layout. For example, use the channel page, use the column page also useful topic page to do key keywords, but the first phase of the focus should be placed on the overall weight of ascension.

The above is our experience in the operation of the mall, welcome to Pat Bricks. A5 starts. Original in the Hundred-ji New pharmacy network technical team http://www.xinyao.com.cn. Reprint please indicate the source.