Website Structure Analysis

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The following issues were unanimously noted:

1. A large number of page titles duplicate or similar

2. The content page uses the forum more, the title directly links to the forum post

3.Flash form of navigation

Windear found this site Baidu included very bad, only a few pages. Estimates are related to a large number of page titles, descriptions, repetitions, or similarities. Longhainet commented that each page title and description, should be with the content of the page to write, but this site did not do in place, the title change is too small, described exactly the same, such practices in the Site SEO optimization is a big bogey. Site content page more using the forum, the title directly linked to the forum posts, but also a general criticism of the issue. From the length of the home page, the vast majority of the Forum's content call page, the entire site's data volume is also concentrated in the forum. Rivers and lakes Drift estimate, the website's designer is wants the website forum to realize the visitor and the cobberge.com interaction, thus enhances the entire website to the visitor's stickiness, enhances the potential franchisee's interest and joins the success rate. But the content page uses the Forum form, from the SEO angle may be disadvantageous, relative to the independent page, the forum to the search engine optimization executable power and the operation difficulty are slightly bigger. It is generally recommended that the navigation section discard the use of flash, instead of text link navigation, anchor text based on dry cleaning.

CHRIS.E The structure optimization of this site gives a more comprehensive proposal:

1. Web page structure to switch to div xhtm structure, using div for the top left corner div layer positioning, the main content of the page on the layer and placed in the front of the code, easy to search engine grab text content and increase the main text content of the display rate.

2. The main air from the flash Inside out, navigation bar inside the effect of using DIV+CSS+JAVASCRIPT implementation. Add the 4 login pages to the navigation bar, and then move the Sitemap from footer to the main air bar.

3. The news headlines should contain the word "dry cleaning" as far as possible, and the theme must be dry cleaning. All pages title, metadescription, keywords need to be rewritten and must be written according to the content of the Web page (all pages of the IBM China website
Is the artificial one slowly prepared. ）

4. Give up the use of the forum to publish news, press release system to publish news, add related article links and message Board (forum is the interactive platform between customers and enterprises, not news information release platform; and the forum has a common problem is no related article links)

In addition to the above issues, we have commented on a number of details, such as:

1.wkcow and wind marks, and so on point out that URL naming can improve the place. For example, the first navigation bar under the link (about1.aspx, company introduction, about2.aspx, Brand interpretation) is not appropriate, can be replaced by pinyin or English naming method. Forum and directory naming as far as possible using Pinyin or English, do not use numbers and other difficult to understand symbols, because most of the flow from Baidu, more recommended the use of pinyin, such as the use of Chinese pinyin jiameng to join the page.

2.endy2000 that the home, homepage, and other words to the site or page keywords, such as "home" replaced by "card Pak Dry Cleaning chain" will be better.
3. Charles found that from the site map http://www.cobberge.com/sitemap.aspx look at the structure of the site seems very clear, but the actual site design does not exactly follow this flat structure, map and site column links are also different steps.

4. Some members suggested that static pages should be used, not mostly dynamic pages.

5.bconline such as the discovery of individual pages piling up a lot of dry cleaning related keywords, although may be unintentional, but may be search engines as cheating.
Five． External chain analysis

Jia-Lun found that the dry cleaning industry is ranked in front of the site, a lot of keywords are through the old cliché of the form of mass links to improve up. Overall, the site external links to work or do a good job, there are some high-quality Web site links.

CHRIS.E to the site how to develop high-quality outside the chain, put forward some detailed suggestions:

1. Do research or survey, the media is very fond of these data (such as people's understanding of health dry cleaning, dry cleaning market research, chain of dry cleaning shop coverage)

2. Work with industry portals to provide them with industry press releases and exclusive messages with links to their websites.

3. Create blogs for outstanding employees and encourage them to update them daily.

4. Go to Alibaba and other business-to-business websites to publish trade announcements to supply dry cleaning equipment and attach their own website links (can be in the price above
Work hard to filter some customers)

    5. Submit to website directory (hao123, 265, Dmoz, Yahoo directory)   
     
Six. Content Analysis   
 
    We appreciate the content and update speed of our website.
 
     Black Dream from the network marketing point of view of the content construction proposed:
  
    1. How to establish and target the content from the user's demand angle, for example: joining Flow, joining advantage, operating system, operating training, successful case, successful franchisee interview, joining notice, dry cleaning industry characteristic, market foreground.
 
    2. How to study the local market and so on, and how to express the content, this site has yet to be improved.   
     
Seven. Customer Experience analysis and network marketing analysis   
 
    from the user experience, direct user to the form of the forum is also debatable, the form of the forum and the formal business information to be passed may not match, is not conducive to user confidence-building. Black dream that the specific content page can be combined with the forum, so that users know that the forum has related topics content of the discussion, the forum should be on the content of the site is supplemented, is interacting with customers platform, rather than information platform.   

KYW to caper company more familiar with, found caper some service advantages did not show on the site, for example, they will use the handlebar to join the people sent to visit their training base. and suggested that the "best store" directly to the home page display, similar to "blog star."

As a result of fierce competition, the site is mainly to auction ads, supplemented by SEO. CHRIS.E recommends:

1. Create a separate login page for each keyword, add statistics software at any time to monitor the flow, and at any time according to statistical data on the page for appropriate adjustment or optimization to improve customer conversion rate.

2. Write different advertising slogans for each paid AD (advertising title and description)
3. Each paid advertisement should contain a keyword for the advertisement.

4. For each keyword to do more than a few advertising version, test to see which version of the conversion rate is higher with which eight.

Summary

This issue of case study, is the Red engine SEO team after the first discussion, compared to the previous period as a test of Mango network case, reported the quality has been promoted.

In the next issue, we recommend that you choose one of the following ways to analyze:

1. Comprehensive approach: systematic, hierarchical observation, can refer to the proposed Analysis template (forthcoming)

2. In-depth approach: a single project, such as keyword analysis, from the perspective of the best interests of the enterprise in-depth and detailed analysis