Website Structure optimization: Do not foolish lost watermelon

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Baidu search engine to webmaster suggestions, design Web page when the main consideration is the user, not the search engine, always put the user experience in the first place, this proposal let a lot of seoer remember to do anything with the user-oriented, please the user's favorite, more and more attention to the value of content, do a good job "content is king", This is a joy Big Ben's thing, but will let novice seoer ignore the other side of the site optimization, structural optimization, ignoring the content is based on a good site structure, no good structure, and then good dry goods can only go to the ground, not be crawled by spiders, so do a good job site structure optimization is the premise of normal development of the site, Do not foolish lost watermelon, one heart only for content, good website structure optimization can also improve the user experience, more can make the site thrive.

Several goals of website structure optimization

1. User Experience

User experience, in blunt terms, is the user to visit a website can not think of the information they want to find, using the web search engine quality white paper is the site's accessibility and browsing experience, accessibility: Baidu search engine will be open from the normal, limited permissions, the effectiveness of the three aspects of the Web page to determine the accessibility, Browsing experience: Users want to see clean, easy to read Web pages, typesetting chaos, too much advertising will affect the user to the content of the main page, a good user experience can be a smile dumping city.

2, increase the collection

The Site page is included to a large extent rely on a good site structure, seoer often say a word, the site of the page in the homepage three to four clicks will be all linked to the home page, this is a good site navigation, breadcrumbs clear navigation bar, are to increase the spiders crawl to increase the site included, Many Web site columns are not included in the page may be because the weight of the entrance is too low, resulting in spiders can not climb.

3. Reasonable weight

Nofollow is the webmaster use the most, and the use of nofollow is to avoid unnecessary weight is dispersed, and the site structure optimization is also in order to better the allocation of weights reasonable, so that high conversion rate of important pages get more weight, so as to get a better ranking, get more traffic, Rather than the necessary or unnecessary pages to stay on the sidelines to see the lively, so seoer engaged to be conscious of the planning of the site all the importance of the page to make the best possible.

What to do to optimize website structure

1. Search engine friendly (avoid spider traps)

Search engine friendly is a commonplace topic, search engine is to find pages, crawl pages, index pages for a line, so do not insert the elements of the spider unfriendly, mainly refers to JavaScript links, flash links and the use of the IFRAME framework, Spiders can not read these elements, will only leave a bad impression on the site, I believe many webmaster know the key.

Spider traps are not conducive to spiders crawl and crawl, because and search engine friendly similar, the author is listed together, mainly refers to 301 jump, 302 jump, and the previous mentioned JavaScript jump, Flash jump, for jump, if it is necessary to use 301 jump, this is the search engine recommended, For web site changes to the steering, rather than using black hat seo do deceive users and search engine jump.

2. Reasonable navigation

Reasonable navigation is to tell the user two things

A: Where am I now? The user may enter the website from any one inside page, sometimes enters from the homepage, clicks many links, the user also has forgotten is how arrives the page, the navigation system must clearly tell the user, now is in the website overall structure that part.

Two: Where to go next? Sometimes users do not know what to do, the page's navigation design to tell users to click there to complete his goal, users do not know what to do, site navigation to give users a best advice to guide users to the site to complete the goal page, reasonable navigation and classification, The relevant links in the text, related product recommendations, Sitemap, site search and so help users click to the next step.

3. Static URL

URL static and dynamic corresponding, although the dynamic page search engine will crawl included, but it is too will move, easy engine spiders into an infinite cycle or a large number of duplicate content, resulting in a huge waste of resources. A lot of the source code now provides pseudo static, although the server still does not exist the corresponding HTML file, user access will generate dynamic pages, but because the URL rewrite technology can be truly static, pseudo static user experience, the search engine crawler is also friendly enough to be a lot of the pro warm.

4, the use of nofollow

Nofollow's original goal was to reduce the impact of spam links on search engine rankings, to reduce spam comments, the meaning of the label is to tell the search engine is not through their own editors, do not track the link, do not pass the weight, and this is the most used is the site's comments and some ads on the link, and avoid some pages such as "Contact us, Privacy policy" to get unnecessary weight, so that the weight of the site to better use.

5. Internal links

Internal links can better tell spiders which pages are more important, let spiders better crawl to the target page, included more target page, the first home to get the chain link is the most, that is, the largest weight, and as the weight of the classification page is gradually decreasing, and some of the page weight low spider collection effect is not good, This time can be very good use of internal links, and the chain anchor text is also the best way to increase the weight of the site as long as you can.

Some people only know to do well outside the chain and content optimization, and a few days ago AdSense platform announced the "New Search era optimization strategy" for seoer is like a bolt from the blue, Technology flow: Label usage and effect, keyword density, outside the chain flow: use every minute to find the site hair outside the chain, are already outdated, So many seoer complain that SEO has nothing to do, in fact, as long as you attentively, you will find that SEO is not done, as the previous site structure is some novice in the beginning of the construction station, the most easily forgotten things, are after the mend, and on some large web site most likely to appear repeat the title, URL Web site is not standardized, do not know the webmaster site is a lot of this situation, the author of the site has a lot of structure above the problem, do not know where to begin.

This article by the China Report Hall Feasibility Study report http://www.chinabgao.com/original, reprint please indicate the source, thank you!