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As a team composed of technology, marketing customer service is its weak link. In peacetime I received a number of formal business agent phone, this aspect also do not very good.
Take a website for example, a good marketer should make the customer aware of what is needed, usually a customer wants to do a website or to do a website for some kind of need. But it seems that few customers can really find the value of the site, and how the site will affect them. This is what they say most of the word is: "simple, generous, more functions," but if you follow this standard to do, will let the technology feel confused. There is a need for marketers to guide customers to find their exact needs.
Now all companies will be marketing training for new marketing staff. Such training is generally based on marketing skills. This so-called marketing skills have been used in a client's times. This technique can make people feel empty and meaningless without real meaning. And usually this is what marketers say: "You can try", my God, your client is a mouse?
Try this sentence how can appear in a marketing of the population, in marketing, you should be a friend of the customer, sincerely for him to think, responsible for him. The idea is that you can understand the importance of thinking in a different way, and when you make an investment, do you listen to someone who is unsure of who you are?
To be a marketing person with confidence in yourself, I think that in addition to the general training of all companies, "courtesy norms", "marketing skills", but also need to market demand research, understanding of technology.
The study of market demand can communicate with customers and make constructive suggestions. Let the customer feel that you know exactly what he is doing in the industry.
The understanding of technology is in the communication with the customer, can be technical advice. The problem many customers face is that whatever the customer asks, he will promise, which will increase your chances of taking the project, but if it doesn't, it loses more than just a project, but a trust. Have a certain technical knowledge, can do of course to promise, not sure or do not give a clear answer, and technical communication after processing.
In general, what we need to do in marketing is to build a trust relationship that allows customers to truly feel that you are trusted friends. Of course, to establish this kind of trust relationship, you have to think for him first, to think in his perspective. People have always said that "the sale does not renyi in", even if the strength of the team is still unable to achieve customer demand, as long as customers have trust in you, think you are trustworthy, the cooperation is still long.