Website title How to do to attract users to click

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From simple to write keywords to think how to write a title to attract users to click, I experienced a very long process, if there is no SEO research center Teacher's reminder, I am afraid I can not imagine this level up. Now go back to think about how the title of the site can attract users to click, only do a good value positioning, take the differentiated route.

The Old method

In saying how to do a good job of site title value positioning and how to take the differentiated route before, we look at the previous or now there are some people use the title of the site to write, to see if this can play a role?

1, keyword + company name

Contact SEO to hear the practice, but this practice also led to a large number of sites in the title stacked keywords, obviously in the user experience mainly now, so that the write can not attract users click.

2, 2~3 a key word + brand words

With the changes in the search engine, the accumulation of keywords can not be taken, to reduce the keyword, set 2~3 a key keyword. Originally reduced the title of the words between the competition, more conducive to do rankings, focus on the weight, but also conducive to the promotion of the brand. But deep think, if the competitor also do so, then the title is not roughly the same, how can play the role of attracting clicks?

Ii. New Ideas

I think the above two are the most still in use of the site title, but it is not very good for us to do the purpose of network promotion. Then combine the purpose of our promotion, to meet the needs of users at the same time can show their differences, that is to do their own site value positioning, the location of each site is not the same, then naturally produced a difference, it will be able to attract their own customer groups to click on. My idea is: 1~3 a main keyword + brand words + value positioning, the key words here is also the user needs a larger keyword.

Iii. Case Studies

Let's look at the following two examples:

Example 1: The original title is "Medical radiation-proof skirt, radiation-proof clothing, radiation-proof maternity clothing" Obviously the title is too common, simple keyword is not to attract users to click.

To: "Anti-radiation maternity wear, radiation-proof clothing which brand is good-full score" medical radiation Skirt "" clearly below the "medical radiation-proof skirt" significantly, indicates that the quality of the reliability, but also the value of the product, and the full mark "medical radiation skirt" placed in the back also conforms to the logic, like the answer to the previous " Anti-radiation clothing that brand good ", so that the writing to meet the user for the protection of radiation clothing this keyword needs, but also reflects their own value, there is a difference. The following title is clearly a compelling user click.

Example 2:4fang_ Quartet financial software free download

Financial software, this keyword, through the Baidu Drop-down box to learn that users for free download is a big demand, in other sites do not have a write free download, highlighted in the title, obviously a few satisfied with the user needs, users will be more easily click on our site.

Iv. Summary

With the continuous development of network marketing, I believe that SEO finally combined with Network marketing only to find a way out, for the title does not need any fixed form, combined with some of the title of successful website, we can discover, such as Taobao, Beautiful said, Mushroom Street their title is not composed of keywords, but reflects their value. Think of the title is the same, you can only in the description to attract users. But to the title can also attract clicks, you must go to do differentiation, to do value positioning.

This article source: Perfect Medical Radiation protection skirt: http://www.mf100.cn/