Website Title Optimization seo Essence

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Site title is a site of the soul, the title of the location and writing related to the future development of the site, SEO is also so if you want your site to have a good ranking, you must attach great importance to the title of the site, the title of the site, such as the name of the site, only the title of the website will be good to attract users ' eyeballs, like names, such as Fengjie, Profit-making brother, SEO that point and so on, then the site title exactly how to make it, below share the essence of the summary of the following years.

I. How to locate the website title

The location of the site title should start from the competitor's analysis, the competitor's analysis first starts from the competition target keyword, if you compete the target keyword search quantity is too big even the Baidu index is very high, this time you need to consider is to do the target keyword, or does the long tail keyword, Then put on the title of the site is your positioning of the key words, so that the site title of the site should be based on the weight of the main, how to do the title, if the intensity of competition in the case to obtain accurate flow and accurate customer base, this is the site we want to locate the criteria of the title

The author before writing this article came to the medical institution can also be said to be a hospital, the hospital itself is the entity, from the actual marketing perspective and SEO perspective, the ultimate goal of marketing or patients to the conversion rate, we all know that the competition of medical institutions like a bunch of swordsman in the naked struggle, If you are too slow or your shot is not accurate enough, then you will be in the SEO and network Marketing on the road to lose the opportunity, the following examples illustrate.

April 1, 2012 officially entered the Beijing United States di Chinese Medicine Dermatology Hospital for SEO training and the hospital's Disease keyword optimization "vitiligo" to the urgent need to optimize the disease and search engine marketing, so today from the perspective of optimization to locate the title of the site

1.1, Competitor analysis: Competitor analysis of the results of all the Baidu home page on the competition for vitiligo at least the number of sites in the site group reached 180, press release channels up to 20, outside the chain of channels up to 50 platforms, according to incomplete statistics black chain and purchase the Ming chain reached more than 500 per month.

1.2, the final keyword research results: From the perspective of keyword mining, can be clearly analyzed to the following data

8 Subjects of Vitiligo competition

White

Skin

Hospital

Day shifts

Disease

Diet

Drug

______________9 A user Experience word competition

Treatment

Ask the Doctor

Infection

Advisory

Genetic

Prevention

Seek medical

Cover

See

_________11 A user interest word competition

Method

Online

Specialist

Symptoms

Folk

Etiology

Reason

Precautions

Pigment loss

Pigment sex

Clinical manifestations

__________11 Regional Competition

Jinan

Shanghai

Beijing

Chengdu

Zhengzhou

Guangzhou

Shandong

Nanjing

Shenyang

Shenzhen

Xi

___________7 A word of mouth competition

Of

Best

?

How is it

How

Latest

What

_________2 Brand Website Competition

Good doctor.

Hand

________2 Stage Word Competition

Early

Early

The competition of _________6 character words

Experts

Chinese

Children

Children

Baby

Baby

Competition of ________________3 drugs

Liquid

Instrument

Cream

___________4 Web site Production Method competition

Forum

Image

Network

English

The above data can be seen the choice of long tail keyword competition will be more rapid increase the weight of the site, so the final title of the site is as follows see http://www.bdf900.com

Ii. the title of the website (standard)

2.1 To promote keywords for the main purpose of the title: direct use of the site's keywords

2.2 The main purpose of brand promotion: Brand + keywords

2.3 Characters of the title: 64 characters, 32 Chinese characters suggested 25 Chinese characters

2.4 Punctuation marks: Keywords segmentation symbol English half-width comma, _ |; brand and keyword segmentation symbol-

Third, the site title of the core note (enhance the weight of the site, increase the user experience)

3.1: The site title must contain the target keyword, in the case of adherence to the user experience as much as possible to appear the target keyword, but the word can not be too long.

3.2: The title of the website is as concise as possible, not deliberately in order to improve the strategic title of the site for users to browse the benefits of service.

3.2: The goal of the site title keyword should take into account the Core keyword ranking development.

Above: Not the same industry has different needs, if the optimization of the keyword too much, the proposal to consider the optimization of the column title production