Website URL optimization: The big article in the address bar

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Although the site construction and optimization, webmaster have been constantly stressed that "content for the king, link to the Emperor", URL optimization has been a lot of people ignore. But the good URL expression form can effectively enhance the website optimization effect, has no doubt. Generally speaking, the URL address in the beginning of the site should be systematic planning, because he is related to the search engine included. Relative to the content of the continuous enrichment, and link building constantly strengthened, the URL is basically a fixed after the difficult to change. If the content of the page after the continuous adjustment to optimize the URL, will inevitably lead to the search engine has been included in the content of a large number of dead links, so that the search engine at a loss will even lead to the right and punishment. Since URL optimization is so important, what kind of URL is not only for the search engine, but also has a good user experience it? We try to analyze from the following four aspects.

The shorter the URL length, the better, no more than 255 bytes

Just like a domain name, a short URL address can always be easily remembered. From the user point of view, the length of the address bar is limited, too long URL address so that people can not fully preview, will naturally produce mistrust. Because most of the site's URL address is relatively short, sudden too long URL will bring a particularly abrupt feeling. Even search engines do not want too long URL address, on the one hand because users do not like, more based on the user experience, simple and clear URLs will naturally be welcomed; second, the URL address, although very small, but need to know, search engine every day to include processing extremely large number of URL address information. If each URL address is very long, it will take longer to calculate time, and reduce the efficiency of the search engine. Baidu has launched a new, site-oriented search engine friendliness of the test tool, it is clear that the short URL address is more conducive to SEO, the longest should not exceed 255 bytes.

Second, the URL path is simpler, the better control within three layers

Control URL level, the purpose is to reduce the search spider crawling difficulty, because the URL each depth layer, it means that the search for spiders to spend more time to retrieve. But in the actual operation of the website construction, the proper grading of the program files is necessary, which will make the website structure more clear. and the appropriate grading, there are search engine optimization, because in the path can be properly inserted keyword Pinyin or English word combination. As this paragraph began to say, must control the level of the path, whether Baidu or Google, the answer is three layers within the URL path, can better take into account the user experience and search engine crawling crawl. Needless to be sure, the more flat the site path structure, the better the search engine experience, but should not exceed three layers.

Third, the URL should contain keywords, not malicious piling up

If Google is good at English, then Baidu must know more Chinese, we enter a keyword in the address bar, such as "Shanghai website Construction" Pinyin, basically equivalent to the input of Chinese characters, the same can be very smooth search information. But the difference is that the URL information contains this keyword pinyin site was retrieved together. The same applies to Google and other search engines, but the focus shifted to English only. In other words, if our domain name inside, or URL hierarchy inside, can effectively contain keyword information, will greatly enhance the site optimization effect. Know how to use to succeed, the same, the URL inside the keyword density should not be too large, generally appear in one place. Malicious stack of keywords, not only will reduce the user's cognitive experience, but also easy to make the search engine produced a miscarriage of justice, bring the risk of punishment.

The URL is not related to static and dynamic state, to avoid the transfer value black hole

Static URL address is absolutely conducive to site optimization, but not the URL must be static processing. Baidu and Google also have more than one statement, the search engine is now able to well identify dynamic URL address. And in reality, many sites do not abandon the dynamic URL, but the site ranking effect is as good. The biggest advantage of static URLs is that they do not need to read dynamic transfer information, from the source to avoid the search spider into a dynamic link black hole. Therefore, unless it is a very large web site, considering the loading speed and the efficiency of IE dynamic analysis, if the problem of dealing with the link black hole, the URL, whether dynamic or static, can be better to get the favor of search engines. The ideal value is of course a URL address like "http://www.***.net.cn/news.asp?id=1300", "?" There is only one ID behind it, not the "http://www.***.net.cn/news.asp?sub=25&cid=1300&id=1300". A series of "&" values appear later. In order to realize some specific functions and forget the optimization, the simple URL transfer value is often overlooked by some of the site construction technicians.

Talk about URL optimization, a lot of people will think, so there is not a better way to buy a Chinese domain name directly or directly in the URL path directly add Chinese characters type keywords. But according to the practical experience of the professional website construction company Pilotage Technology (www.joyweb.net.cn), this idea is worth affirming, but it can't make sense. Because the Chinese domain name itself needs transcoding, browsers and search engines can be recognized, the address bar to add the key words of the Chinese character is the same (encoding under the GB2312 except), requires a browser transcoding operation to recognize. Since the search engine can not identify, Chinese domain name and URL directly inserted keyword approach, can play a role is limited to the user experience perception.