Website User Experience Optimization site search

Source: Internet
Author: User

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We all know that a good user experience can help the site to improve the stickiness of users, maximize the value of the site, establish a website brand. As the competition in the website is so fierce today, the user experience becomes more and more important. Many webmaster think that the user experience is a big site, and we do not have a small webmaster relationship, there is no energy and strength to implement. There are many owners who value the user experience, but also know the importance of the user experience to the site, but the user experience as a very technical content of things, see too sacred. This is really a one-sided idea. How, this article on the grassroots webmaster can implement the site search as a webmaster User experience optimization of the first article.

For the use of traditional CMS station webmaster, station search function is basically ready-made, but many webmaster in the template processing when all ignore the station search function, think he hinder typesetting, have it removed. This is a very wrong idea. According to the author's experience, when the site is placed in the station search function, more than 0.5% of users will use this feature. Then these 0.5% users may become repeat customers after they have used the site search feature to find the content they need. This is the ultimate value of the user experience. So the site search function must not be ignored.

Where should the search function in the station be located? Strictly speaking, site search every page should have. But generally speaking the first page and content pages are absolutely to be placed. As for the use of public template calls or a single addition, this can be based on the template of the webmaster specific analysis. For the site search function placement location, the author would like to focus on the 404 page and site search combined. I believe many webmasters have made 404 error pages for their beloved website, which in itself is a detail to enhance the user experience. However, if the 404 error page to jump directly to the home page, it will appear more blunt. If this time to provide users with a site search choice, is not more humane? For different types of sites, site search location is also very elegant, mainly to see if you need to search the site to strengthen or weaken, this article is only to throw a primer, so that webmaster have more thinking.

Secondly, the optimization of search function in the station is especially important. For the poor technology of the CMS system, such as weaving dream dedecms system, often search results are not so satisfactory, one of the most important solution is through the relevant search and advanced search function to make up. As for the relevant search and advanced search how better, more natural to the user, you can refer to a number of large-scale web site to imitate to optimize. In fact, there are many optimization details of search in the site, such as whether the search box needs to have a hint text? Does the search box require focus functionality? Classification search and Channel dropdown search? Whether the search results need to be categorized, etc. What we are talking about here is a narrow site search function, so these analyses are not included.

For Web sites rich in content, such as portal classes, technical tutorials, web sites, because the CMS system integration site search function of the word segmentation technology is simpler, the database query optimization is not enough, resulting in user search results can not be very good results matching, resulting in search results are difficult to make users satisfied. At the same time we know that for a very large database site, users use the site search function will occupy a great server resources. At this time we can integrate Google's site search tools, through Google's word segmentation technology, to provide users with a higher user experience of the site search results, while the greatest degree of savings in Web server resources.

At the same time, Google's custom search above will appear Google ads, but also have the opportunity to increase Google advertising revenue, why not? Of course, Google's custom search results have a prerequisite, it must be content is included in Google to match the search results. Therefore, the site content of the Google included rate to a certain extent to recommend Google Custom search. You should have a judgment before you use it.

For personal webmaster, site Search There is a more important function, that is, through the user's search situation analysis, summary, the development of the content of the site, the promotion of the strategy. This is a lot of webmaster ignore place. Often in the background to look at the user search for some of the keywords, according to the needs of users to carry out targeted content additions and promotional strategies. Truly targeted. A bit has said that really bring you the flow of actually only 20% of the content. How do we know what this 20% content is? Site search may tell you the answer.

User experience is definitely not a slogan, implementation to some small details, to observe, to think, to implement, I believe your site will conquer a lot of users.

(This article copyright belongs to it bubble Hall www.3ppt.com stationmaster all, welcome reprint, reprint please indicate source)

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