Website user viscosity That's the thing.

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About the user viscosity is a cliché, but I found that the most commonplace thing, but many people, and even do SEO many years veteran also often make mistakes:

SEO future development direction is not how many outside your chain, your optimization how to cater to the search engine's appetite. The competition is the user experience degree. If your site loyalty is very high, even if your SEO is very poor, you can still "rending". Conversely, the user experience is good, the search engine will certainly like. Rankings are also naturally ranked among the top. How can you do a good job of the user experience? Today's rocket SEO and we discuss the user viscosity that thing.

Recently many friends may have noticed Baidu a very strange phenomenon. Some 4-5 months of new stations, included only dozens of, related fields only two hundred or three hundred. But in the first place. This is the result of the adjustment of Baidu algorithm-user viscosity high station, ranked before. In fact, this is not Baidu is the latest algorithm, Baidu's algorithm has been this one, but this algorithm, after the recent adjustment, more and more prominent.

A website is equivalent to a store in the real world. The more people in this store, the more people will be brought into the shop, the Matthew Effect. How to keep the popularity of the store booming? That depends on how the store is getting publicity. The store has a lot of money on the ads, and the popularity is going to be good, but if his store is empty and there is no decent merchandise, the customer will not be here for the second time. Even if he throws billions, he will lose his money. So, we build the website, do not always think, outside the chain hair hair. To put yourself in the customer's shoes.

For the sake of customers, 1th: should be reflected in the title and description of the site. In Baidu's search results, whose title is more eye-catching, who will be the first attention, if his description, there is a good description of the site, that from the search results into your site will be very high probability. So in the title and the formulation of the description should not be able to deal with the incident.

The title must respond to the user some of the most vital interests of the user's commitment: For example: <<35 years older than how women can look younger >>. and "Free" and "new" These two words are the most grasp of the user's eye two words, if you have free to provide some valuable things, then "free" can be used as your winning weapon. But unfortunately, a lot of things we don't want for free. The word "new" suggests that we should use it well. In addition, how, suddenly, today, announcement, introduction, right here, latest arrivals, major developments, improvements, surprises, hit, great, epoch-making, history, breathtaking, miracles, magic, dedication, quick, easy, demand, challenge, advice, truth, comparison, cheap, prompt, last chance, etc. Are words that can produce good results.

2nd: Web site access speed, if users see your title description is very attractive to him, point to your site, the site opened for a long time did not open, the consequences will be how? Yes, that is direct shutdown, a new bounce rate was born.

3rd: The interface of the website to be beautiful and comfortable, if opened your website, but found that everywhere is advertising flying all over the sky, look at the eyes are spent, his only response is to run away quickly.

4th: The layout of the site to be clear, the user came in and soon can find the information he needs. My traffic habit is that if I don't find the information I need in 20 seconds, I will close the page decisively. I think most users have a similar experience.

5th: Main navigation, breadcrumbs navigation, the bottom navigation should be clear. The main navigation can provide users with access to the inner pages of the site, breadcrumb navigation allows users to understand their current location, and the bottom of the navigation can allow users to quickly return to the response of the page.

The most useful content to the user to put to the first screen, now the site has not been the previous single strong. The content of the general website is very rich, but the website designer all wants to put the content of oneself website to the user's field of vision, bigger website such as Sina, want to scroll five screens, that is to scroll five times mouse to reach the lowest level. such as Sina website, is not SEO can do up, so we do SEO is best not to put so many screens on the home page. And the user needs most of the content presented in the first screen. User-friendly browsing.

6th: To reduce the user's thinking costs, in general, users to search your site with a very strong purpose. For example, users want to inquire about the price of a health care pillow, when the user will leave your site after checking, will increase the bounce rate. This time you can let some information about the health care pillow appear in the user's view, such as the function of the health pillow, the purchase should pay attention to matters. So the user will continue along with your line. thereby increasing the viscosity of the site.

7th: Don't let the user's hand follow the brain, let the user's hand follow the eye. Let's look at the following picture:

This is the two website on the "God Nine to 16th launch astronauts to determine 2 men and 1 female combination" video, if you are users, you will choose which video? which big play button, is not a bit of a desire? This is to let the user forget to think, follow the eye to wander in your website.

The last point: we as webmaster, on their own website must be very familiar with, this is a good thing, but also accompanied by a disadvantage, is that we are often directed by our thinking, can not be very objective to understand our website, At this time you can find your friends or relatives or some people who are not familiar with the site to visit our website, and then make comments. or set up a user feedback area on the site, so that users can judge our site and what deficiencies. To be corrected.

Do the above, I believe that your site's viscosity will retain a lot of loyal users.

Article Editor: Sawdust Machine http://www.zzgyrc.com, A5 starting, reprint please keep the address