Website weakness don't talk about marketing user experience is critical

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

What is the user experience? From the website construction and network marketing perspective, is the site to the user's feelings. A website, only when users feel good, in order to convert visitors to potential customers, traffic can be the maximum conversion to sales. Now many companies have proposed that the user is God, need to know "the user is God" is definitely not just a slogan, nor just a yes to the user as a God to support. "User is God" the core of this sentence is actually user experience, know the user's needs and ideas, and then from the user point of view, and constantly improve the quality of products and services is to practice the "User is God" the best way.

Why the user experience is important

User Experience related image

Now many enterprises and even individuals have a website, or even more than one, some companies according to brand products different construction site. With the help of the web2.0, the website is an indispensable tool for enterprises to carry out marketing. Not all companies do the purpose of the site is directly generated sales, more enterprises to do the purpose of the site is to enhance the brand image, effective auxiliary sales. We can naturally imagine, a design is shoddy, the website that does not update for a long while will bring what feeling to the user. Like some star hotel lobby logo "not in the inside" notice, the site is not to force the first to affect the image.

User experience about sales

Now is the absolute buyer's market, in the product procurement or service selection of suppliers, around even more home in many people's view, is an effective product or service cost-effective way. Many SMEs continue to product or service sales model to reach the Internet, which search engine promotion, is the majority of enterprises to take the way. The constant upsurge of keyword promotion costs, so that many companies overwhelmed, if the design of the site does not give the force, resulting in a large number of invalid clicks to promote the cost of waste is inevitable. Waste of more than promotional costs, a potential customer is also in the invalid click again and again silently lost. Therefore, the website user experience is good and bad and sales and marketing effect is closely related.

User Experience Impact optimization

User experience and the performance of some behavior, in the end will affect the search engine on the quality of the site and the weight of the judgment? We know that every time a user searches, the search engine will implant cookies into the client computer (different search engines use different technologies, but one thing is for sure, the data that will be experienced to the client computer's mobile phone user). In other words, from the user input keyword search began, to the user clicks on the site to browse, to the final departure, such as a series of actions, search engines have a clear grasp. A website because ignores the user experience, causes many invalid clicks and the browsing time, the search engine naturally will consider this website to the user value is not high, but reduces the website weight.

Ii. What aspects of the user experience

Website Load Speed

This point of view, the author in the article "to enhance the speed of Web site access is to promote the network marketing effect" in the opening question, the site opened speed is choke, and then a good design again wonderful content, the site can not open everything is in vain. Therefore, the author thinks the website loading speed is the user experience most important performance. Impact on the speed of the Web site is a lot of reasons, the site host configuration and bandwidth quality first, so the site construction, host choice can not be taken lightly; the second is the program writing, only the code is rigorous and concise norms, to ensure that the site loading speed. In the construction of the site, should do less or even without some of the resources of special effects, such as marquee and JS scrolling effects, using more than three times the same page will obviously slow down the site to open speed.

Website Art Design

Website is a very special product, the integration of art design and program production, said more clearly, the site is a dynamic can be updated on their own album. We look at the continuous upgrading of the Windows operating system, comparing Win95 to the present Win7, you will find that the interface UI more and more gorgeous and colorful. Look at our surrounding portal site, we will find that with the changes in the times, people's aesthetic awareness has been sublimation. A website without design or design is not very interesting. Many of the team engaged in site optimization, often stubborn that, as long as the rankings can be, there is no one can attract users of the eye of the professional design, is ranked first also does not necessarily produce sales.

Website content Construction

Content is the soul and flesh and blood of the site, no content of the site will not be attractive. As a first-line practitioner of network marketing, the author has long track the user access behavior of dozens of websites, the conclusion is that the user only browses one page and then jumps out, mostly the content of the website is empty, and there is no lasting updates of those websites. Many companies follow the Web site, but after the site has been completed for a long time lack of necessary maintenance updates, I think, network marketing or not success or failure related to a lot of aspects, rich content is an essential key link. Although the Vase website looks good, unfortunately is not applicable, will not bring too much help to the sale.

With the depth of the development of WEB2.0, network marketing also from a single search engine marketing, and constantly expand to the EDM mail marketing, micro-blog interactive marketing and instant messaging tools marketing and so on. Diversified marketing methods, will undoubtedly promote network marketing and basic Internet applications can flourish, but marketing is just a kind of media, to force the site is indeed indispensable. Website weakness mo Talk about marketing, user experience is essential, Shanghai website Construction Company Pilotage Technology (http://www.joyweb.net.cn) suggestion is, the website content may be simple, but the design must be splendid, the content cannot be rich, the website certainly must stabilize opens the speed must be fast!

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