Website weight Promotion Two aspects: Link and Content Authority degree

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Hello everyone, I am the Phantom of the Rain. If you observe carefully, you will find that as long as a site has enough authority, it can provide information and links have a certain authority, they can get the search engine trust will be higher, such as the big portal Sina Sohu two directory, level three directory, Even the weight of the article page is higher than a small corporate site rankings, in addition, you can see, if you have achieved a leader in the industry, your site rankings must be on the front, not the first will occupy the main position.

We have always been doing SEO optimization will often mention a site weight, then what is the weight of it? Site weight is the search engine to the site content, import links, export links and other factors to the site (including the Web page) to give certain authoritative value, is the site (includes the Web page) authoritative evaluation evaluation. The higher the weight of a website, in search engine accounted for the larger, in search engine ranking the better, improve the weight of the site, not only conducive to the site (including the Web page) in the search engine rankings more, but also to improve the flow of the whole station, improve the site trust, so improve the weight of the site is very important. This point with the previous I mentioned the ranking of the portal site can be verified, so we do SEO when the most important thing is to improve the weight of the site.

Also mentioned in the previous factors affecting the weight of the site in addition to the quality of the page content, there are links to the site's impact, through the combination of these two factors combined with some algorithm calculation can give the website to do a preliminary evaluation to the site to do a simple keyword sorting. So to increase the weight of the site to find the calculation of the weight of the algorithm, and then according to the requirements of the algorithm, focusing on policy adjustment to improve the efficiency of SEO, as I understand, hits algorithm is such a very efficient algorithm.

Hits algorithm through two evaluation weights-content Authority (authority) and Link Authority (HUB) to evaluate the quality of the Web page, which is the front of the virtual son of the rain to everyone mentioned two factors affecting the site weight.

1, the Content Authority (authority) and the Web page itself directly provide the quality of content information related to the more pages cited by the page, the content authority of the higher. So before we promote everyone to do the original work in the station, only a large number of original, in order to enhance the quality of the site content at the same time constantly improve the content of the authority of the site, so that more Web pages to reference the page. For such a situation, we should take the SEO strategy is:

A, as far as possible original content. Content of your refined, if the basis of refined to improve the amount of content on the site will be taken to a great promotion, this is also a lot of portals, not too much rely on SEO, but rely on a large number of editors to win a key factor. Some people say that original content is very difficult to do, in fact, you are not looking for the right method, in addition, if you do not get the original, do a good job of false original is also very necessary, as to how to operate, in the previous article I introduced a lot, here is not too much introduction.

B, the relevant content, I believe that we still grasp very strong, but also do not rule out some webmaster in the original content can not find the time to use some irrelevant content impostors, here we need to weigh their grasp, do not because of a temporary lazy, resulting in a reduction in the content authority of the site.

C, the Content authority refers to the more pages cited, the higher the content authority, this is also operational, that is, the content of our website published to the network of various related, you can publish the site, if you can stay on your connection or in the article to add copyright information to prove the source of the article.

2, link authority (HUB) and the Web page to provide hyperlinks to the quality of the page, the more high-quality pages cited, the higher the link authority, in fact, the invisible link authority is still hiding a question about quantity, of course, this is common sense, and we do a good link to the two points can certainly enhance the link authority.

A, for the station, we do in the article page anchor text link, can be more layout, so that the internal pages of the site to reference each other, especially for some of the higher value of the long tail keyword, after careful construction of the content, and then often cited within the site, so as to enhance the authority of our page, You can also increase the authority of the Long Tail keyword page. In addition, if you encounter some more important text inside the article, you need to link to other pages, do not skimp on their own export links.

B, for the station outside, we need to link the site to more and better platform, for example, the use of soft text dissemination of the rapid, the soft text to the portal to improve the weight of the site, if the soft text for you have difficulty, you can find some high weight platform for the construction of the chain, and select the standard can choose to view BR and PR, As well as the site included, the specific operation, it is not detailed. The more pages you use to quote your links, the higher your link rating is, and the more powerful your link authority will be.

C, the guarantee quantity, this is the old topic, the quantity is many, then adds the quality, certainly can obtain the sufficient Link authority degree.

OK, about the site authority of the two aspects of the introduction here, may not be detailed enough, but also hope that we can add my QQ and I exchange: 843745641, only people continue to learn from each other, in order to continue to progress.

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