Website Weight transfer

Absrtact: When it comes to the transfer of the weight of the website, no doubt we will think of the anchor text, which is understandable. At first glance the weight of the site to convey that seems to be a very abstract things, not good understanding, so whether the chain or outside the chain, as long as the chain

When it comes to the weight of the site, no doubt everyone will think of the anchor text, which is understandable. At first listen to the weight of the site to convey that seems to be a very abstract things, not good understanding, so whether the chain or outside the chain, as long as the form of link exists is to pass the weight, the only difference is that this link is the weight of the size of the difference.

In this case, the weight of the site transmission we have to go through three aspects of analysis:

The first aspect is from the angle of the chain of analysis, in fact, the outside chain is the page weight through this chain to the outside of the chain to the site. And it is specifically divided into two forms:

1, when the chain points to the main domain name home: This way can quickly upgrade their own site main domain name the weight of the home page, if this chain or a keyword anchor text outside the chain, then will greatly affect the keyword in the search engine rankings. (but in this need to remind you webmaster: This kind of outside the chain of construction method quick, but there is a great drop in power and K-station hidden dangers, when a large number of the same keyword anchor text to the home page will be very easy to be mistaken for the search engine is cheating, on this issue I will be in the later article detailed introduction, here is not detailed. )

2, when outside the chain point is not the main domain name home: The chain directly points to the inner page instead of the homepage, this way is relatively safe, but also recommended that you often use the method, basically this point to the inner page of the link more, under normal circumstances will not be punished (of course, a large number of spam links except).

Again, the weight of the station to pass it, this is also dependent on the link to carry out, but this time rely on is not outside the chain, but the link in the station. The same site links are also divided into two forms of transmission:

1. Transfer from homepage to inner page.

For example, I would like to optimize the "Twitter network," The word, then I send out the chain will be a directory Pavilion anchor text, to enhance the search for other people's Directory Pavilion and the ranking of my site. When the weight is raised, the home page will be through the page to the link to the inner pages to enhance the weight of the pages within the page, in order to continuously strengthen the site to enhance their own pages of some long tail keyword rankings.

2, from the inside page to the first pass.

Just as the outside of the chain to publish the home page when the contrary, is by the weight of the first pass to the inner pages, so as to enhance the weight of the page, and then through the inside page point to the homepage of the link, in turn to enhance the weight of the homepage. So this kind of lifting home weight speed relatively slower, but wins in safety.

Again, the need to understand is to pass the weight of the calculation method. Usually we assume that if there are 20 links on one page of a Web site, and the weight of the page is 3, then the weights that each link will pass can be roughly 3/20, and so on.

Now that we understand the rules of weight transfer, it's our turn to work on the link layout, and we need to pay more attention to the following points:

1, the number of links to minimize

Presumably through the introduction just now, we already know that the weight of the transfer will become more and less with the increase in links, so the first thing to remind everyone is to minimize the number of links in your article, which will indirectly enhance the weight of the link you pass. This is actually the equivalent of a piece of cake, maybe 5 people to eat the words of a person can also be divided into a larger together, but if if 50 people eat, maybe everyone just bite on a mouthful, so it is better not to eat ... So we also call this phenomenon "cake principle".

2. The diversity of anchor text

Here refers to the diversity is mainly let everyone do not say I want to promote the "directory Pavilion" the weight and rank of the word, regardless of the death to the constant anchor of the word, such a practice is not wrong, but it seems to be a little quick, for the long-term development of the site is unfavorable. We should choose some words to match the page to anchor text, which is more conducive to the search engine to understand the importance of this page.

3. The important ratio of link construction

Ratio, this is also very important. If your site all point to the same page, do you think the search engine will consider this a normal phenomenon?

Well, I think as long as it's a little bit of IQ, the students will know that this is an anomaly, so here I also want to cite a 28 law to tell you, the best construction ratio is the first page if there are 2 links to point, then suggest that the link to the page is the best 8, so basically down the right and K station will be far away from you ( Not absolutely, this is just a drop in power and K station one of the reasons ...