Websites like trademarks also need images

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Today's web site is more and more, and really can let people remember, how many are called export? If simply rely on search engine optimization, bidding rankings, hard to widely put, your site has how much combat? And all of these marketing methods are replicable, even if you can compete in the first few, But the intense competition will also let the cost rise gradually. Web sites should be like trademarks to build influence, build image, can gradually reduce investment, improve return rate, this is why the same steak, small restaurant can only sell 10来 block, well-known restaurant can sell to 100 pieces. This is the brand, this is a successful trademark power. What are the characteristics of a good website image?

Easy to recognize, easy to read, easy to remember

The website first must be able to give the first time enters the website the person to leave the impression, even if cannot make the deep impression, you should at least let the person who wants to remember your website to be able to remember. On the one hand is the name of the website, this is actually your positioning, if you do not grasp the brand to do familiar with, then try not to take some long and difficult to remember the name. In fact, for most sites, the integration of industry information is more appropriate, such as trademark design is called "XX trademark design Network" in front of the modifier is to distinguish the other peers. The second aspect is the domain name, the best of course is the short phonetic domain name. However, due to fierce competition in the domain name, many good domain names have been registered, many people have chosen to add Pinyin in English, this is a great mistake, how many Chinese people can know those English, and your English interspersed pinyin, but also the people have been blindfolded. If there is no COM pinyin, you can choose NET\CN and other general-purpose, or choose a very short other suffix of the domain name is also good.

Grasp the center, highlight the key

Different from the reality of the market, the site is an infinite space, as long as you want to fill out what content can be added. It is because of this unrestricted, but it has become a stumbling block for many people. Many people think that the richer the content of the website, the easier it is to attract more people, which is a serious and erroneous idea. Baidu why not directly in Baidu to do online shopping? Why not Taobao on Taobao to do the news? This is the same reason. Each site should have its own focus, has its own center. If your site has clothing information, and cosmetics information, but because you have to be distracted to do two aspects, clothing does not do as a site, cosmetics do not as good as B site, what is the significance of this? Even in the same situation, at least others know that a site is to do clothing, to find clothing will go to a site to find; b site is to do cosmetics, to find cosmetics will go to the B site to find. Your big supermarket, the estimate is suitable to be idle to be OK, stroll does not buy the thing person.

Oneness

Most of the sites will be the main business summed up the title, such as the design will have "logo design, logo design", but because each word from the search engine to obtain traffic are limited. Many people will gradually expand the word, even if the site does not have such services, such as the above plus a "web design" to obtain a richer flow. These meaningless traffic is useless to you, and originally you want to get more traffic from the search engine, and this result is to cause your site to withdraw the rate of increase, thereby reducing the weight of the website, outweigh the gains. Misguided users will also feel that your site is not formal enough to directly affect the image of your site.

Consider the factors of the audience and shape the image

Attractive websites are always full of their own characteristics. Integration into the industry elements to the site, to create a unique website style, is very favored by users. In the face of children, the site should be full of lively, childlike image, in the face of women to be fashionable, in the face of the elderly to be simple and understandable. In addition to this, but also to the Web site a slogan to show the strength of their site, can be the content to show, display values, display value. For example, Baidu with "Baidu, you know," Beautiful said with the "discover, collect, share my beautiful intravenous drip, let change happen", potatoes with "Everyone is the director of life." Having a slogan is not just a slogan, it can help others explain your website, remember your site, also can let you in the development of the face of choice when there is a standard version, not the more the development of chaos.

Of course, have these are just a foundation, how to let this trademark become a well-known trademarks, famous trademarks, but also need to increase exposure to the webmaster to promote. But having a good image is absolutely an essential foundation, and turning heads even if just 1% more, a year later, you count, for you to retain how many users.

This article by the trademark design Net http://www.logozhizuowang.com original, reprint please specify.