WeChat Africa announces investment in mobile work platform M4jam

Absrtact: According to Itnewsafrica's report, Tencent and Naspers joint investment company WeChat Africa, recently announced to the mobile work platform M4jam Investment, the platform has received a letter. The move is tantamount to announcing the expansion of Tencent's micro-letter in Africa. The investment

According to Itnewsafrica, Tencent and Naspers WeChat Africa, a company that has recently announced an investment in the mobile platform M4jam, has already received a letter. The move is tantamount to announcing the expansion of Tencent's micro-letter in Africa. Details of the investment were not disclosed.

M4jam has some similar to the ebay commodity trading platform, but only trading is not a commodity but a "small micro-work" network platform. M4jam's platform can be used to get commissions for students, unemployed, employed and even retirees.

According to M4jam official website, M4jam from the company to obtain work, will be a large project dispersed into a number of simple tasks, and even so many different people can through their mobile phone quickly and independently to complete various tasks, and get paid. This way of employing crowdsourcing + fragmented working hours can help reduce the cost of human labor, while also making brands and corporate culture more permeable.

It is understood that M4jam has succeeded in providing hiring services for more than 40 of Africa's largest brands since the release of more than 6 months, including companies such as the automotive navigation brand TomTom, TNS Market research company, Telesure and ShopRite. One of the M4jam for the well-known automotive navigation company TomTom has provided a total of 130 million poi (with interest-related jobs).

So far, M4jam need to use micro-letters to focus on the official account. M4jam, co-founder Hugo, explains that this allows users to download new apps. Brett Loubser, the head of WeChat Africa, said they were helping a number of public numbers like M4jam, and many other types of startups would announce the letter this year.

In recent times, Africa and India appear to be new concerns for major international companies, trying to tap into future markets and new growth points in developing countries in an attempt to discover the "next China". Not long ago, Microsoft in South Africa to promote and sell mobile phones and tablets, Microsoft Africa, general manager of Fernando de Sousa said shortly ago,

"This will be a global growth, and the future of African markets will lead to consumption." ”

Social applications in Africa now have Line,whatsapp and other social giants to try to lay out future markets and new growth points in the future. The advantage of micro-letter here is that Tencent's major shareholder is the mih of Naspers subordinates, the internet and media giants in Africa. Naspers can provide Tencent with experience in localization operations and mobilize local resources.

Micro-letter in China has become a leading mobile applications, users live without it, in the business model also walk in front, attracted a lot of opponents imitation. The micro-credit investment M4jam, through the public package to connect businesses and people, it seems to be a good "micro-innovation." At home, the micro-credit "Enterprise" has been released for some time, but perhaps as with micro-letter payment, it seems to wait for a classic case and scenario to detonate it.