WeChat store on-line caused an uproar

Recently, WeChat shops on the line caused a great uproar, but its too single function has also been criticized. Many companies said "disappointed", look forward to a more perfect Weixin store as soon as possible. It is understood that there have been software companies to WeChat store improvements and upgrades, of which, Micronet micro-network company officially released this morning, "WeChat store" upgrade version, access to business businesses can use.

WeChat store a single function, the upgrade is the only way

Before the WeChat store on the line soon, many WeChat experts put it labeled as "zero threshold" and "zero technology" label, however, "zero threshold" "zero technology" is only legend. WeChat store itself is not low qualification application, coupled with the establishment of a good WeChat store is only one of the most basic shop framework, only the product management, order management, rights protection and other functions. If businesses have more in-depth and more personalized e-commerce needs, such as bulk addition of goods, service distribution system, promotion programs, multi-network combination of features, you need to further develop.

In response to a series of problems exposed by the WeChat store, the Micronet micro-grid development team proposed a series of solutions to create a more practical WeChat store.

WeChat store upgrade is a set of e-commerce solutions?

It is understood that the current WeChat store upgrade has evolved into a set of display, shopping, marketing, sales and after-sales in one of the micro-business solutions. The reporter through the comparison of the original version and the upgraded version of the WeChat store found that the original version of the WeChat store exists on the WeChat platform mainly in the form of a menu can be embedded in the link, and the upgraded version has been achieved with the WeChat platform completely Fusion.

Reporter concerned Micronet microblogging WeChat public platform (WeChat: micronetshop) and found the bottom of the main menu at the bottom of the menu the first column of the sorting menu of all goods, which means that consumers do not need to enter the WeChat shop can be There is an intuitive understanding of the entire mall's product type. Click on the "WeChat small shop" into the shop home page, see the "All Products" "Promotion Zone" "New Products" and "My Shopping" four sections. To enter a product details page, product images, prices, promotions at a glance, click the product details to view more details of the product, click on the "Buy Now" can use the micro channel payment quick payment, the entire shopping process are completed in the micro channel. It is understood that this simple and generous, no need to jump the design is more direct to guide consumers shopping.

"The difference between the front of the show is not really reflected the difference lies in the promotion and marketing capabilities.Weixin store upgraded version of the built-in 8 kinds of promotional programs for businesses to transform the use of marketing support for the use of large-scale commission system, Mainly to help businesses leveraging customer network resources behind customers to achieve customer recommendation customers "self-marketing" mode, basically we can solve the promotion of WeChat shops problem; member management system (membership and redeem points), these Are the original version of WeChat shops do not have. "Micronet micro-network in the WeChat store upgraded version of the conference so mentioned.

First apply for micro channel store upgrade?

"Enterprises do electricity business, not only selling goods that simple.About how to guide the user early concern WeChat platform, the latter part of how to tap customer value, which is a sound electricity supplier must consider the link.And these, you need to have more rich data statistics & Analytics, Promotional Strategies, Extensive Marketing Tools, Membership Systems, CRM Systems, Traffic Entrances and more. "Michael Xie, Director of Operations, Micronet MicroNet introduces.

According to the survey, at present, there is no purely service provider on the market to help WeChat shops do secondary development. Mr. Xie explained to reporters: "In the second development of other people's systems require a lot of extra effort involved, the corresponding, businesses have to pay expensive development costs, it is not worthwhile.In addition, the original version of the basic WeChat store basically Is the "zero" docking capabilities, not to mention docking PC Mall, mobile mall platform, is the docking system for internal enterprises is also very difficult to achieve even if untold hard docking, multiple platforms can not be unified background. Is bound to increase the business management burden. "

It is understood that the upgraded version of the WeChat store basic no increase in the docking capacity of the interface have long been opened up, if the latter part of the business docking docking platform or internal systems, only need to do further upgrades, and can achieve a unified Backstage management.

Mr. Xie finally put forward his own opinion: "If businesses have been optimistic about the micro-channel business e-commerce trend of the times, then with the original version of micro-channel store operation for some time, and then costly secondary development, might as well a At the beginning, we launched an upgraded version of Wechat Store to achieve the most efficient operation and make it easier for us to rank among WeChat e-commerce providers. "