Wedding Company's Network Marketing Road

Absrtact: Marriage, is one of the most important things in life, with the continuous improvement of people's living standards in recent years, the general public in the marriage cost more and more, thus forming a wedding industry this huge industry, due to entry threshold low, resulting in wedding

Marriage, is one of the most important things in life, with the continuous improvement of people's living standards in recent years, the general public in the marriage cost more and more, thus forming a wedding industry this huge industry, due to entry threshold low, resulting in a number of wedding companies, more and more fierce competition.

Publicity, is the wedding company must consider the issue, especially for just enter the industry companies, because the lack of accumulation, it is particularly important.   Wedding Company's traditional marketing methods are mainly to seize hotel resources, expand Photo Studio, and do their own cultural construction.   for want to do hundred years old shop wedding company, must seize the hotel this resource, as the business development base. With this base, many celebrations can be extended, such as conferences, birthday parties, sports meetings, etc. There are many ways to occupy hotel resources, not to elaborate here.   Expand the studio business, fundamentally grasp the potential customers resources. or work closely with the photo studio. If the wedding company to do their own studio, it is not a difficult thing, difficult in the traditional wedding company boss has no such courage to do. If still take a few years to cultivate the sense of joint sewing studio, it will certainly be complacent.   Wedding Business, we must study wedding culture. strengthen their own learning and research, and gradually deepen the wedding company's cultural heritage, so that wedding culture to become the first brand wedding company elements.   above the traditional form of publicity are wedding companies for a long time, but with the development of the Internet, wedding company staff Younger, the acceptance of the network is higher, most wedding companies in the publicity this piece began to pay attention to the network, this low-cost high return of the propaganda form, There are even a lot of wedding companies that specialize in recruiting network personnel to be responsible for the company's network marketing.   How should the wedding company network marketing? I think the main need to do two things, one is the website construction, the other is the network promotion, the so-called one is the foundation, one is the key.   A, website construction Wedding Company website how to build? The author's view is: targeted content + appropriate optimization = Good user experience. Wedding Company's website content must be targeted, when the new one can see what they want to see the content, see the content of their interest, to be able to easily telephone or online counseling, because now the new people want their wedding is unique to their own wedding, All set up a wedding custom form submission is very necessary, and as a successful case is also essential. The author also for a lot of wedding companies have planned the site, here to give you an example, interested friends can refer to: Red fruits margin Wedding (www.cqhgy.com), as for the details of other website construction, here is not detailed.   II, website promotion 1. Forum Promotion: In some local more well-known, popular forum to publicize, especially targeted more strong forum, publicity will be better, such as Chongqing's Big Yu Q, Chongqing wedding Community.  2. Enterprise Blog: the Establishment of corporate blog, especially practical for the temporary absence of the site of the wedding company, need to pay attention to the blog platform selection and blog content updates, very important.  3.QQ Group Promotion: Join the local new QQ group or set up their own marriage QQ group, so that more of theNew people to join in, these are your potential customers, how to become the QQ group of activists and activities of the initiator, you need to rely on your ability to communicate, in addition, QQ Group Mail is also a good means of publicity.  4. Baidu Interactive Community: Here mainly refers to Baidu's several important products: Baidu Encyclopedia, know and stick, as is known to all, they are very high in Baidu weight, reasonable use of these three Baidu products, can borrow force, there will be unexpected harvest.  5. Local portal site Promotion: to find local well-known wedding sites to advertise or cooperate to do activities, is a good form, because relative to the well-known portal site, cost-effective will be much higher, in addition, with the local well-known wedding media to establish good relations of cooperation, but also to give you unexpected surprises, Because generally they have a lot of new people resources. Like a lot of wedding network will be joint business promotion, including some exhibitions and so on, some time ago, there is a friend operation of the Wedding Network (www.wed9.com) with the wedding company to host the "Perfect Bride" network popularity contest, so that the wedding company and the site double benefit, why not.  6. Search Engine Optimization: This is quite a lot on the Internet, I am here to say a few points: first of all to choose good keywords, followed by the title description to be concise and with the key words, and then the site content, hierarchy, clear inside the chain, and finally strengthen the site outside the chain, not to  7. Bid advertisement: Here said the competitive advertising mainly refers to Baidu and Google ads, which is currently a lot of wedding companies to adopt the form of publicity, Baidu and Google in the advertising settings are different, all in the setting of advertising when you should pay attention to, in addition, Before you set up an ad, look at what the other ads are, own title to how to write, describe how to write, only targeted, after all, the money used, it must have effect, of course, for the invalid click of the auction ads can not be avoided, there will be a part of the cost is wasted, this will need to measure and grasp the business.   above introduced the wedding company how to conduct network marketing some preliminary methods, of course, in the actual use of the company in accordance with the actual situation of the adjustment, including how to carry out the network under the combination of how reasonable to put their own advertising costs and so on, the author will be in the next article to discuss with you. This article starts address Yenjian Network Marketing Blog: http://www.yanjian.net (reprint please keep)