Wedding photography Industry common network Marketing methods

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Computers and networks are very much in touch with the business of photography. So in addition to the traditional offline advertising, the use of network advertising is also a lot of studio studios will try the way. But the network is different from the real life, so the way of network promotion in the specific operation and offline there will be many different. If the understanding and understanding of the network is not enough, blindly began to promote the network, the results are often spent a lot of money, but the customer has not brought.

Below we to the wedding photo photography industry common several network promotion way carries on the introduction and the analysis:

A bidding advertisement

The so-called auction advertising is to buy search engine Related keywords Search results page ranking position. For example, we are in Baidu, Google, Tencent search for "Sanya wedding photography" will see, in the search results of the top are merchants to buy the advertising position.

"Sanya Wedding Photography" is a key word, at the same time a lot of people ready to go to Sanya shooting wedding photos will use a keyword. So by paying search engines such as Baidu, you can grab a good position in the search results, making it easier to lure customers through the search engine to the merchant Web site, thereby increasing turnover. At the same time for the photographic industry, bidding advertising is also very large, the monthly is mostly tens of thousands of dollars or even tens of thousands of yuan of advertising input.

Bidding advertising is a very time-saving way to promote the Internet, as long as you deal in the ads from customers more than your bid cost input, then this network promotion means is very worthwhile to use. In fact, there are a lot of studio studios are in this way to promote the network, which has many effects are very good, of course, there will be promotional effect is not ideal.

In fact, the truth of the auction promotion seems very simple, but it is not the cost of money can be immediately effective. In particular, the setting of key words optimization skills and Unit price control is a direct determinant of your bid to promote success or failure factors. Many of the details of the problem of improper handling will directly lead to the waste of bidding costs or even ineffective. At the same time, for most of the small and medium-sized Studio Studios, tens of thousands of yuan per month advertising costs are not affordable, so small studio studios need to master other Low-cost and effective network promotion methods.

Two Search engine optimization seo (SEO related knowledge link)

The purpose of bidding is to occupy a good rank in search engines. And the purpose of search engine optimization is also the same as the auction promotion. Baidu and other search engines, the first page of the search results in addition to the auction site, there are 10 natural rankings of the site. Therefore, the purpose of SEO is in the home page of the natural ranking of the site to occupy a better position. Of course, this kind of work is not like Baidu search engine to pay.

As with many business sites, for search engine optimization, most of this business is outsourced to professional network companies to plan and implement. If the network company or SEO team can optimize the Web site to the search engine's homepage, then its effect is equivalent to the auction promotion. This kind of SEO optimization service prices will also be based on specific circumstances and service time charges, usually need more than a year of investment, but also need to bear part of the risk, because the network company can not be fully guaranteed to your site to do the search engine first number of locations.

Moreover, for the home page only 10 natural search results, there are usually dozens of of hundreds of business sites to compete for these limited positions, which makes its optimization more difficult. At the same time, the changes in the site itself or the search engine algorithm frequently improved, it is easy to make the rankings quickly decline or even disappear. So although SEO for wedding photography industry is a very good promotion options. But because the ranking situation is not stable, so the business needs to try other more effective network promotion method outside SEO to make up for the situation that the decline of the rank leads directly to the loss of the customer.

Three purchase industry website advertising position

This kind of promotion way is in some wedding profession website or the local portal website buys the advertisement position or its VIP service. For example, a long marriage network, China wedding Photography network, Hangzhou 19 floor and so on. Usually, most of the visitors to these industry websites are the potential customers who have the demand of photographing, so it is easy to increase the exposure of the merchants by buying the advertisement bit, thus increasing the amount of customer consultation, and the VIP service of the website will also make the merchants gain more privileges and convenience when they advertise on the website

Usually different websites, according to their website popularity charges from thousands of yuan to tens of thousands of dollars. For small and medium-sized Studio Studios, is available

To try a network to promote the way.

Four Promotion business Outsourcing

Now the network also has a lot of scale and marketing capacity of various network marketing companies to provide promotional services. For some network promotion or network knowledge is not too deep business, it is a good choice to outsource the promotion to the Network marketing company. At the same time, according to the specific promotion of business or the purpose of the difference, its fees from thousands of yuan to tens of thousands of dollars. As for these marketing company's concrete operation, has the high-end advertisement plan, also has the low-end simple information release and so on. Also because of its low advertising investment, coupled with the network company's marketing ability is not homogeneous, so its promotion effect is mostly general. This is also a lot of small and medium-sized Studio Studios usually choose to promote the way.

The above four kinds of promotion methods are basically the most commonly used in the photographic industry. Its advantages are obvious, but the investment and the risk are also high. If the cost of advertising is interrupted because of financial problems, these promotional measures will stop immediately. In addition to SEO may temporarily maintain a period of time outside the rankings, other promotional business immediately stop will also directly lead to business customer consultation volume decline. At the same time, most small and medium-sized businesses can not invest so much money to promote the network. So does network promotion have no better way besides smashing money?

In fact, network promotion is not like the construction of Web sites need special technical support, it is important to use the network as a medium to guide your promotion strategy with a more effective marketing ideas. So low-cost network promotion is not not, the key is your marketing ideas can be established and mastered. Of course, the prerequisite is to have a certain understanding of the network and awareness.

Original from: http://blog.sina.com.cn/tg2010