Wedding Power quotient: "Hi on Add hi" personalized service

Wedding is an important part of social life, especially with the rise of the rising, personalized wedding industry is moving towards a positive and healthy direction, the major electric companies are also aimed at the market vacancy, began to dig hidden in the sweet economy after the business opportunities, after the public comments Tencent shares set up a marriage division, Alibaba announced that its local life division officially entered the field of wedding photography, the introduction of wedding platform-marriage partners, to attract the national wedding photography agencies and studios settled in, the introduction of personalized solutions. Electric business giants will be settled in the entire wedding market to launch a fierce battle, the personalized service will lead to more electrical services and consumer groups of the birth.

Personalized service of "Xi Shang Jia Xi"

With the continuous development of society, more and more 90 have stepped into the age of marriage, and after 90 for personalized and stylish requirements are relatively high, the wedding is a natural display of their own personality and charm of the best stage, the electric business platform itself is the Internet economy in the trend of the industry, the combination of electric business and wedding is "Hi on Add Hi" , not only for consumers to provide a convenient personalized wedding service, but also to meet the needs of the development of the electric business, and, according to 58 Media Advertising Alliance data show that this year, China's about 8 million couples married, wedding market size up to 800 billion. However, up to now, the entire line on the wedding industry penetration rate is only 1/10, 90% of the market share still fall in the hands of traditional wedding service providers, therefore, the entire line of operation, whether for consumers or electric dealers are "Hi plus hi".

The development after the "overjoyed"

Although the wedding industry's online space is very large, however, in terms of industry development, the traditional wedding is still the biggest beneficiary of the market development, the traditional wedding service more intuitive, more direct experience, coupled with the traditional wedding giant began to implement O2O services, want from the traditional wedding Hand "cake" is still very difficult, and, Online wedding Services in the industry system and service transparency is not high and industry standards are not clear, personalized requirements for consumers may be errors, which led to the online wedding can not be with the traditional wedding points and eat, although happy, but the joy is for the entire platform of the standardization of Electric business, as well as personalized custom service research, Through inquiry to obtain the best development.

Discovering "Sweet Value"

Wedding itself is to celebrate the theme of the industry, the promotion of online services should be personalized wedding custom service as the main, and, online services itself has a certain price advantage, strengthen the online O2O service will be the most important wedding service development way, Through the online custom service and the Entity Shop Experience service to constantly subvert the traditional wedding enterprise development, at the same time, to drive the entity wedding enterprise toward personalized online service development, sweet value will be the core of the entire market, through the integration with line, the entire platform with huge market demand to play a value, with the trend, Fashion and personalized way to promote and promote online brands, to achieve the sweet value behind the "sweet economy."

Wedding can be said to be more and more personalized, electric business platform is more and more able to connect with this trend of things, through the electric business giant's guidance, through personalized approach to the entire electric business wedding industry, to achieve with the traditional wedding industry, and guide the traditional wedding to diversify and online development, By attracting the traditional wedding line to settle in, to continuously increase the power level of the electric business wedding, to achieve the personalized value behind the sweet economy.

This point of view from the 58 media 58chuanmei.com Reprint Kindly note!