Wedge, US investment agency, released a report today

The following is a summary of the contents of the report:

Wall Street predicts that Youku will reach 933 million yuan in revenue in the quarter. We believe that for Youku potatoes, achieving this goal is a big challenge.

In the third quarter, Youku potatoes July and August sales were flat compared with June, September sales growth, mainly thanks to the promotion of online advertising.

Youku's traditional PC site users ' Watch volume has continued to decline. First-tier cities have almost all the advertising inventory, to two and three of the city infiltration has made progress, but in the short term there is no greater progress.

This means that revenue gains can only depend on price increases, but the price of Youku's advertising is already high compared to rivals, and future price increases are likely to be between 10% and 15%, rather than reaching the previous 20% to 30% levels.

Today, Youku's mobile traffic accounts for a large proportion of the overall flow, and we expect to be close to 50%, a match for PC traffic. The increase in mobile traffic has partly offset the slump in PC traffic.

But after communicating with advertisers, we found that their 2013-year video advertising budget has been fixed, it is difficult to allocate a large proportion of the mobile ads for Youku potato budget.

Because of fierce market competition, Youku potatoes have not won market share recently. Baidu to buy PPS video business, and Tencent may increase video investment, which will further consolidate its position.

In addition to competitors in the online video industry, Chinese Internet video companies have been trying to work with TV makers to enter the smart-TV market recently. For example, Letv.com has started to sell its own internet TV, Baidu's Archie Art and Tcl in the field of cooperation, even Alibaba also dabbled in the market. In the face of this new trend, it is clear that youku potatoes are more conservative.