"Wednesday" by Suning Yi Bao labeled "Member Day"

Sichuan Online news users have the world. Looking at today's internet industry, there is no more popular truth. However, how to compete for users, the crowd is eclectic, recount. The internet finance industry, as the pioneer position highlighted in the Government's work report this year, follows the same rules.

Therefore, Suning Yi Bao member Day ' refueling, Wednesday ' because of sometimes born. Suning financial related person said.

"Wednesday" by Suning Yi Bao labeled "Member Day"

In the Internet age, the user's access to traffic is tantamount to opening a shop in a downtown place of gold, and it is not difficult for customers to cloud. But the flow is not the goal, the real retention of users, resulting in economic benefits, is still the product and service itself. "Membership Day is not novel, but all the fancy service and experience of the product can be attributed to the pay membership, and we hope to make it truly a one-stop service program for Yi Bao members." Suning Yi Bao Marketing Director said.

Although the payment platform of Suning finance started relatively late, as the foundation of the whole financial product system, the easy pay user scene is very stable. After several years of development, easy pay function gradually improved, also has more than 85 million of registered users.

It is understood that in Suning easy to buy registered members, synchronization has an easy pay account, can be in suning easy to buy directly to Yi Bao account recharge, payment can be easily pay direct payment. User activates easy Pay account, or download easy pay wallet Simple registration, can be opened online payment function, but also with small change treasure financial management, more than the bank demand, while also providing transfer to the bank card, transfer to easy pay, credit card repayment, recharge, water and electricity, fixed-line broadband fee, limited TV fee, refueling card recharge, Campus card recharge and other convenient services. As to why Members ' Day was chosen in Wednesday, the official said: "In the weekly expression of the media's popularity, Wednesday is often seen as the most active and energetic day." We hope that after becoming a member of the Yi Bao, the user will get the effective service is also full of positive energy, easy pay to the user's life to provide a real one-stop convenience. ”

Yi Bao Payment platform features further outreach

It is reported that this year, Suning Yi Bao will further expand the scope of services. Including the further promotion of convenient living fee coverage, the expansion of Campus card application business, the preset silver solution.

There are data shows that only 2014, Suning Yi Bao Trading scale of 40 billion, activating nearly 10 million users, change treasure purchase amount to 15 billion, innovative products bill financing only the Spring festival seven days to purchase more than 400 million. As of the end of 2014, more than 3,000 suppliers have adopted the pay supply chain financing platform and applied for more than 10 billion yuan loans.

It is understood that Yi pay is the foundation of Suning Financial Group payment platform, but also suning O2O retail model of an important link. December 2014, Suning Yi Bao has been paid from the line to extend the line, low-key online suning store easy pay wallet payment function. That is, the user in Suning store shopping, offline sales orders generated after the corresponding two-dimensional code picture, customers use easy pay wallet scan two-dimensional code, on the phone to complete the order payment. This year's Valentine and 38 women's Day, Yi Pay will further expand the O2O strategy to achieve coverage of the Yangtze River Delta major cities, the payment experience is also constantly improving.

"With such platform foundation, easy pay member Day can bring the benefit to the user will be more and more," the Suning finance related responsible person tells the reporter, "and March member day's discount mainly manifests in the credit card repayment and the electricity and water coal payment function, today is Wednesday, everybody may wish to register the login experience. ”