Weekly Highlights review: E-commerce Q3 market Size 1.2 trillion

Weekly Highlights review: E-commerce Q3 Market Size 1.2 trillion network advertising market 10 billion

E-commerce in the domestic development of wind, but the market is the size of how big, accurate number is? Last week, the consultation held a quarterly conference to the industry released in the third quarter of 2010 China's E-commerce market monitoring data, Q3 China's E-commerce market overall turnover scale of 1.2 trillion yuan, the chain growth of 6.6%, of which, China's online shopping market transaction size of 121 billion yuan, The total volume of net purchase market turnover has exceeded 10%.

China Platform shopping website Market pattern changes little. Taobao a single large, stable accounting for more than 80% of the market share; Pat NET second, trading scale growth is significant, market share than last quarter growth; ebay market share continues to decline.

In the near future, Taobao Mall action frequency, following Peng officially Taobao shopping mall after the last week came several heavy news, has gradually become clear Taobao Mall strategy, Taobao Mall will start the independent domain name Tmall.com, Future mall.taobao.com domain name will be deactivated, the current tmall.com domain name has pointed to Taobao mall. Taobao officials declined to comment, though. But it can be clearly understood that the activation of independent domain name "tmall.com, has shown that its independent operation of the pace of increasingly accelerated to deal with the" smoke four "industry impact. As we all know, Taobao relies on Consumer-to-consumer, Taobao Mall as a vertical consumer channel, the two users of the online shopping experience, "poor recognition" is not conducive to the development of their respective brands.

Taobao Mall in Shanghai to hold investment activities, invited to participate in almost all businesses involved in the supermarket retail industry. Taobao Mall official also confirmed that the current is indeed in the construction of online supermarkets.

Foreign Internet enterprises in the process of entering the Chinese market, has proved many times in the localization problem encountered many problems, that is, we say acclimatized, but this does not hinder the influx of later. It is reported that Wal-Mart Gap and other U.S. retail giants targeting the Chinese online shopping market. Wal-Mart is about to launch a new website in the Chinese market for its warehouse store Sam ' ' ' ' '. With the exception of Wal-Mart, Gap, the US clothing retailer, will launch its online retail business in China next month, with the company opening its first store in China.

It is worth mentioning that, in addition to directly to the body to test the water outside, the capital market is also concerned about domestic e-commerce market. Good buy won the second round of 17 million dollars investment in Intel. Footwear consumer website Good Buy (okbuy.com) announced 20th, has completed a total of 17 million U.S. dollars in the B round of financing, investors include Intel investment, DFJ Investment, Sequoia Capital Three.

Internet advertising scenery This side alone, according to the upcoming 2010 China online advertising market data, 2010Q3 Network advertising market size reached 10.05 billion yuan, the first quarter scale breakthrough billion. Brand graphics advertising and search engine advertising still dominate, but the market share of brand graphics advertising has declined, the form of online advertising more diversified, market structure in the stability of the subtle changes. In 2010, online video advertising revenue reached 2.91 billion.

The 17th session of China International Advertising festival in Nanchang Grand Opening, SNS social Media marketing topic has been enthusiastic attention, become the advertising industry a big bright spot. Social media marketing has been like McDonald's, NIKE, Audi car, Mengniu Big Enterprise support, marketing the enterprise itself, but also to help social media marketing to explore a new road, can be described as mutual occasion development.

The U.S. payment environment and credit system, of course, there are important aspects of that innovation, Internet applications are always in the lead, such as mobile advertising, it is reported that in May this year, Google's mobile advertising platform AdMob issued a number of ads reached 200 billion. Fully explain the rapid development of mobile advertising market, market research company emarketer recently released a new research report that this year, the United States mobile advertising spending will reach $743 million trillion, next year will be further increase to 1 billion U.S. dollars.

Web2.0 and search engines are getting closer because of web2.0 's development, attracting more than attention, and of course, the search engine giant's concern, Google is certainly unwilling to give up the web2.0 market, according to industry analysts, Google should soon acquire mobile location service provider Foursquare company, like in 2006 quickly acquired Global video sharing site YouTube. Even though Google is now taking a serious approach to location-based services, it has been a search and user experience. Of course whether the acquisition depends on the company's future development strategy, it is certainly not dependent on the money problem. Over the past year, Google has acquired 26 companies to lay out social and mobile networks in 1 years (pictured). Thousand Oak Interactive CEO Chen recently also said that the most concerned about the competition from the Chinese "BAT" three giants: Baidu, Alibaba and Tencent.

NET founder, CEO Cheng 21st in an interview with Xinhua news agency, said the happy microblogging will start in a week to grandpa Test. This means that kaixin will become the first social networking site to dabble in microblogs. Cheng also revealed that, although the company has not yet formulated a clear equity incentive plan, but will certainly give those who contribute to the issue of stock options.

Domestic search Engine Company announced the financial report of Q3, Baidu released the third quarter of 2010 as of September 30 unaudited financial report, Baidu Q3 revenue of 2.256 billion yuan, compared with the same period in 2009 to increase 76.4% Operating profit of 1.181 billion yuan, compared with the same period in 2009, a 126.6% increase in net profit of 1.047 billion yuan, compared with the same period in 2009, 112.4%.

On the earnings call, Baidu's bosses answered some shareholder questions.

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The mobile internet has become an important screen in three screens, and the International Telecommunication Union has reported that the global number of mobile phone users will reach 5.3 billion by the end of this year.

Location-sharing service provider Foursquare users have exceeded 4 million people, from the end of August to break 3 million people only 1.5 months.

Today, most people must take three things a day, keys, wallets, mobile phones, Beijing residents also need to take a bus card, can a card function into the phone? From Beijing Municipal Traffic card company learned that next month, Unicom mobile phone users can open "Unicom mobile phone Card" service, the future can be used to brush mobile phones and subway, the price and use of municipal traffic card the same, and do not charge any fees.

It is also a hot topic to move the currency mobile, and insiders say the lack of payment channels has greatly curbed the user's use of mobile phone applications. And the previous advertising and SP two deduction mode is because the user experience is poor, received a cold shoulder.

And Alipay launched the mobile phone security payment to solve the mobile phone environment payment problems. For example, mobile phone users can install a trial version of the game software, after satisfaction can be paid Alipay payment to obtain a full version, first after the purchase to protect the interests of users. For software developers, just add Alipay interface to the application software, you can use real-time to account, large payment and other payment scheme, quickly get the benefit.

Network media assume more and more important role, its attitude determines the content of the user received information, NetEase announced that its news and information channels for a new round of the page revision, put forward the "attitude of the Portal" content construction concept.

"The actual financing of the SouFun listing is indeed less than 10 million U.S. dollars, SouFun founder and chairman Tianquan after the successful landing of the New York exchange one months later, finally broke the silence, accepted the media interview." Tianquan response to search House listing query: Not for financing only MBO.

Network game has been staged without the smoke of the war, the war scene with the accession of Baidu, more lively and extraordinary, Baidu 100 million yuan into the operation of the online game depth into the game industry chain. Baidu announced the launch of the network game "double Hundred Plan", through 100 million yuan to foster 100 partners, Baidu depth involved in the online game, especially the industry chain of web games.

The traditional giants grand games did not relax the investment in research and development, the layout mobile platform has been put into the "considerable research and development costs" Shanda game chairman and CEO Tan revealed that the company is very optimistic about the game on the mobile platform opportunities, has invested in "considerable research and development costs", but did not disclose the specific

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Social-gaming companies are flocking to China to see talented software talent, according to foreign media reports, Facebook application developers Kabam and Zynga said they will hire more and more Chinese game designers to develop games.