Wei Jianbo: 21 Common methods of Network promotion (I.)

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Often have friends to consult me, you call the network promotion every day, forum post, know the answer, in the end what is the network to promote AH? Use the Internet this platform, carry out a variety of promotional activities, to achieve the effect of marketing is to promote the network, but for beginners or confused. The author will start from the actual work experience to introduce the common network promotion method, this series of articles are divided into theoretical part and actual combat part, will be from the level of the promotion staff and the development of the website Analysis, common network promotion method:

Blog Promotion

Blog promotion, that is, using the blog This kind of network application form of a promotion method. Blog generally divided into independent blog, third-party blog and Industry blog 3 kinds. Independent blogs like Wei Jianbo blog require an independent domain name and space, a form of independent management; third-party blog is a large portal to provide an additional service, such as Sina blog, Baidu Space, NetEase blog, Tencent space, etc. industry blog is the industry portal to provide blog services, such as some of the financial portal site blog. Blog promotion does not make a specific introduction, the previous written "Teach you to play Baidu space" series of articles, detailed introduction of the third party blog promotion strategy and details.

Forum Promotion

Forum promotion, that is, the forum for the carrier to carry out various promotional activities. Forum to promote the first to familiarize yourself with the use of the Forum, the current mainstream forum open source program for discuz! and Phpwind, the 2 kinds of procedures of the market share of more than 80%, so familiar with the 2 forum procedures for the use of the basic familiar with the use of most of the forum. When the forum plays very familiar, some forum commonly used promotion method also basically to know, such as friend letters, space message, post invite friends to participate in, post add points, post reviews, forum activities.

Weibo promotion

Micro-bo Promotion, a new promotion of the media, is a quick access to information users, but also used by businesses to disseminate information and promotional tools. To believe that someone's place, there will be a marketing presence. Microblogging market is not very competitive at present, the best time to formally cut. After several rounds of micro-blogging practice summed up a truth, who has more connections who have more money pulse.

Network Pick Promotion

Net-picking provides a kind of service to collect, classify, sort and share Internet information resources. Mainly uses it to store the website and the related Information list, the common has the Baidu to search hides, the QQ bookmark, the Sina favorites and so on; some subscribers can also be summed up in this category, such as catching shrimp, Google Subscriber, QQ Subscriber and so on. The author analyses this kind of promotion way to bring the traffic amount generally, but from the SEO angle analysis, to the website optimization still has the very big help.

Question and answer promotion

The question and answer promotion, uses one to answer the interactive method to carry on the promotion. Mainly have Baidu know, Tencent asked, Sina love to ask, Tianya question, Taobao inquiries. Through this promotion way to obtain high flow quality, is basically through search related keywords over the intention of the user, coupled with professional customer service conversion rate should be very good. At the same time, this way is also a common way to do brand promotion.

Classification Information Promotion

The use of classified information publishing platform for the production of a large number of publicity methods. Well-known classification information are: 58 with the city, the people, the market, and so on, these classified information platform, the number of visits per day is very alarming, according to incomplete statistics, these classification information platform will have almost 200 million of the traffic every day. itself is a information and commodity publishing platform, which gathered a large number of prospective customer groups, but also businesses can not be missed a treasure. Mainly for e-commerce-oriented enterprises to promote products.

SNS Community Promotion

SNS, is a social internet application, refers to the relationship between people network. such as Renren, happy net, friend nets and so on. SNS community to the author of the impression is always able to make the distance between users more near, in the recommendation of products easier to accept users, generally most of such communities have adopted the real-name. Real-name so that everyone in the heart feel more authentic, more credible, but often business is to use people's good heart to win trust.

Concluding

The network promotion method million kinds, must according to own website content and the localization, the team strength chooses the suitable promotion method, does not have any promotion method to use, finally what promotion domain does not have own market share, such wants to do the promotion work is very difficult. This article mainly for the theoretical part, suitable for the junior promoter to learn, but also suitable for the initial stage of the site to refer to. If it is intermediate or senior promoter, please pay attention to the following article, because the length is too long, in order to facilitate readers to read, so separate published, forget to understand!

This article original starting Wei Jianbo Network Promotion Blog: http://www.weijianbo.com/608.html (welcome reprint, Reprint please specify)