Wei of "Three Kingdoms Kill" by electric dealers

In the afternoon again received Suning sent an induction cooker. Morning, in order to "0 yuan buy" The last day, I ordered a Panasonic cordless phone, and then use coupons for the 2.1 speakers of the Rambler. Since the 8 15 electric business giant Three kill start, I have put my home and my father and mother home appliances have been missing, all from Suning bought. Not only add new air-conditioning, refrigerators, printers, as well as pressure cooker, badminton racket ... As well as nearly thousand books, and countless USB disk mouse these small things.

Perhaps some people will be surprised, electricity merchant Three Kingdoms, why I only buy su ning? To tell you the truth, I told Jindong relative, and in the 0 yuan shopping activities, but also because I did not grab the right thing on the microblog to grumble. But as a pure consumer, I only calculate the benefits of the account. After careful price comparison, I found that the BoE is in the premise of price increases "discount", but also the most common kind of a few fold "up"; the media even found that Liu's rhetoric is actually based on the price of the real store and shop prices. Therefore, consumers in the east really do not get any benefits. And Su Ning's 0 yuan to buy it? For example, I buy a pressure cooker, the full rebate, I use the coupon to buy another about equivalent of the induction cooker (coupons can not be used to gather a U disk), the equivalent of all the things I bought hit a real 50 percent, or you can think that the pressure cooker is paid to buy, induction cooker does not give money for white take. The key is, every choice of things, I have gone through the Taobao query, the conclusion is that Suning did not raise prices.

So even the media also said, 8 15 The price war, Beijing East is a diversion, suning losses the biggest, is deceived, is the loser. Is that true? In the 8 15 of the previous trading day, in Liu threatened how the time, Su Ning's share price plunged 7%, and the 8 15 war on the same days, suning stock price is contrarian trading, and in the following days red stabilisation. You know, these days the background of the environment is the market even fell and perforated 2,100 points, the entire a-share aihongbianye. For a listed company, the short-term amplification of the marketing losses in suning trend of the market value, appear insignificant.

Many people for Daiju East launch 8 15 price war applauded, even think Jingdong because calculate Su ning Gome succeed and "swept". In my opinion, it is not the profit but the share that Jing Dong wants. Although no clear written agreement was disclosed, but absorbing the global capital such as DST, such as Russia, Beijing East must have the conditions for gambling, you can guess, this condition is very likely in a certain month before, will be ranked to do the first Chinese power, occupy a share can not be less than how much, Without taking into account the profits or losses of the same period (DST's 1.5 billion dollars is to burn it, not burn what?) Indeed, DST has a positive case for Facebook and Groupon, but DST's investment does not represent an inevitable trend for the success of Jingdong. The biggest difference with Jingdong is that FaceBook and Groupon are technology-innovation firms, and Jingdong is not. Beijing East is the most traditional commercial retail area, its innovation is only in the channel. And the bigger difference is that Facebook created the social sector, Groupon created the group buying industry, but not Jingdong created the e-commerce industry, but the e-commerce industry created Jingdong.

Suning is not a fool, its large-scale implementation of the "0 yuan purchase" intention is very obvious, is to intercept the Beijing-East expansion of market share of the ultimate goal. Dozen snakes dozen seven inches, since Jingdong is not running the profit but the share to come, then pay a big price, as long as the Beijing east to expand Share, for Suning, are worth.

Scale does not represent efficiency, nor does the share determine the future. From social to group buying, and then to today's electricity quotient, PPG's precedent is still vividly remembered. So venture capitalists are idiots? Of course not, they are gamblers. You let a group of professional gamblers accustomed to gambling, give up tens of millions of billion "Thoreau", and sit at the Mahjong table, or bridge Bureau, small Bet a few, that must be 10,000 not happy. For these gamblers, capital determinism has long been schooled. Their credo is simple, investment for size and share, corporate valuations in the process will be like a snowball rapid expansion, once the entire industry, investment can be all over. As for corporate profits and generations, sorry, not considered, their investment return model and traditional business is very different, is to Bo silly before the exit. Many people now take it for granted that this assertion of capital determinism is the central point of view of the history of capitalist development, and can even be said to be justified. But in my view, encouraging and protecting fair competition is the core task of market development, not capital. Otherwise, there will not be a different version of the United States at various stages of the anti-monopoly law issued. These laws are intended to uphold a fair and just and healthy market environment.

The evolution of capital determinism in China's e-commerce industry has highlighted an extreme contradiction: the increasing capital investment does not get the necessary growth on the scale of return on investment, or the efficiency of investment returns is improved. On the contrary, the bigger the loss and the more investment the longer the loss period are clearly reflected. The Economist Kaplinsky (Kaplinsky R.) and Bagwoti (J. Bhagwati's view: This "vicious growth" (or "tragic growth") expands the size of the industry to increase product flow, but destroys the entire market. Therefore, in this "Three Kingdoms kill", Konka commented that the move is in the "destruction of social wealth", and Haier has unequivocally terminated the cooperation with Beijing-east. It is almost foreseeable that the "no Dream" is for the east.

In the Three Kingdoms period, Zhuge Liang six Qishan, the massive cut Wei. Although the "Armies" banner, but the Shu eventually because of national power, lacking and decline. Compare today's e-commerce giant three kill, once again rely on investment thirst, and then a wave to stir up the price of the Beijing-east, there are both listed companies have a huge chain of Su Ning and Gome, which is the Wei Shu, can be said at a glance.