Wei Weibo called "Mortal biography" market investment 30 million

March 25 News, in announcing the "Mortal Biography (Micro-blog)" Breakthrough 300,000 people at the same time online, the senior vice president of Wei (Micro Bo) on Tencent Weibo on the first disclosure of "Mortal Fairy Biography" Marketing spending details.　　According to its disclosure, up to now, the game has invested 30 million yuan of publicity resources. Wei Micro Bo said the "Mortal biography" marketing investment 30 million Wei in Tencent Weibo, said in a total of about 30 million of the promotional resources, Chen song + endorsement = 10 million (endorsement costs 1.8 million); the novel and its influence = 10 million (the novel from the beginning contracts costs 1 million)　　, up to the present 10 million of the hard advertising. It is understood that "mortals to repair Fairy biography" is based on the beginning of the platinum writer "Forget the language" of the same name of the novel to build the true type of online games, hundred travel company to 1 million of the price signed the work of the game adaptation right.　　Since then, hundred travel invested heavily in the production of the game CG animation, and please CHU students endorsement. Wei micro-Blog Talk about marketing novel adaptation net marketing effect how? First game after the novel, or game novel marketing mode marketing how to define? Li Tao, deputy general manager of Tantoux Technology, expressed confusion in his microblog.　　(Editor/Zhang Lei) "Not occasion, this is the hard truth", Wei responded that, specific to the "Dragon World (Micro-BO)", the novel effect is not good, affecting the marketing effect. Hundred Travel official information shows, "Mortal Repair Fairy Biography" March 15 on the day online breakthrough 150,000, a week online number of people break 300,000. This is the best result of the 2011 Open new tour.