Weibo car season total deposit broke 9.2 billion!

Recently, the micro-Bo happy car season ended successfully, more than 14 days in more than 60,000 car users rushed to book, orders total broken 9.2 billion yuan, become the industry in the off-season period of "dark horse" case.

In the first large-scale sale of the micro-blogging campaign, more than 30 brands of hundreds models are sold at lower prices than the market, covering all the mainstream models, including Mercedes-Benz, BMW and other traditional high-end brands, but also include such as brilliance and other independent brands, users can log on through the computer or mobile pages, through the second kill, Rebate and lottery three ways to get car concessions.

At the end of August to the beginning of September is the automotive industry recognized off-season, the event still harvested many users attention. During the two-week period, there are 16.97 million users browsing the activity home page, and # Happy car season # of the Micro-blog topic pages Browse volume also reached 1.24 billion times, by the user's attention is quite high. Among them, the most user-focused car brands are Changan Suzuki, Guangzhou Honda, FAW Volkswagen, Shanghai Volkswagen and Chery automobile.

All the users who participate in the car-buying season, from Shandong, Hebei users pay more attention to the following models 200,000 yuan, while the Guangdong, Jiangsu, Beijing, Zhejiang users, is the backbone of the car activities, concern 20.4 million or even more than 400,000 of the models, Fujian and Shanghai users, more attention more than 200,000 models. In addition to the already scheduled users, there are more than 150,000 users express the intention of buying a car. These typical user characteristics will provide an important reference for the follow-up marketing of automobile manufacturers.

Weibo, the official said, as the world's largest Chinese social media, the first large-scale test water to sell cars have received very good results, it is visible that social power providers are widely accepted as a way of shopping. The general user will buy the car bubble forum, check the data, the purpose is to refer to the professional opinion, and micro-blog active a lot of industry experts and talent, they and users around the friends of the opinions of the consumer decision-making plays a decisive role.

Chinese consumers are most likely to use social media to look for or offer advice on cars, according to data from the Capgemini consultancy, which shows that among 10,000 consumers from different countries. In China, 97% of respondents said they had posted or intended to post on their own driving experience in social media, which is much higher than the global average (76%), and is also ahead of other emerging markets, such as India (91%) and Indonesia (94%). It is clear that social media has become the main channel to influence consumer car-buying behavior.

For micro-blogging, through the cooperation with a series of vendors, "interest-browse-order-pay-share" marketing closed loop is constantly being strengthened, changing the traditional car dealers only the lack of purchase links, better use of social assets to meet user needs. In the future, Weibo is expected to achieve a larger scale of attempts by the auto dealers to create a new map of the automotive electricity industry.