Weibo change promotion Way "event marketing" and "Business Card" function highlights

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Handle net Wu imitate Daiju Dongweibo set up gambling rumor event marketing two not mistaken

ADMIN5 Webmaster Network April 27 News, earlier today, the media reported that pull the net capital chain tight large-scale layoffs. The report said the handle network recently laid off 40% of the technical department, the entire East China area nearly 300 backbone is "stronghold", another Shanghai big area general manager Zhang, South China Big area general manager Ouming, Beijing Big District deputy general manager Tianfa, in charge of Zhejiang Xiang Area general manager Chen and so on senior executives, all and handles Nets vice president Liming to leave together. Since last October, the number of group buying site has been declining every month, the financing area is blocked, competition and other reasons caused the overall shuffle of group buying industry. And yesterday also came out F group will and high friends integrated operation of the news. Therefore, the handle net capital chain break news One, it becomes the focus of the industry heated discussion.

For the handle network layoffs report, not only handle network officials quickly responded that this report is not true, said the handle network financial health, cash abundant, and the regional general manager and team structure stability. Handle Network CEO Wu also in its micro-blog after the Beijing-East Liu and Dangdang guoqing between the gamble, said that can let the challenge of the competitor view handle account, if part of the account funds less than 500 million cash, his personal willing to the @ Love Parcel Project donation 10 million, otherwise the rumor-mongering person just donate 5 million.

It can be said that "people in rivers and lakes drift, where there is no knife." As the giant of domestic group buying industry, the handle net has always been the focus. And some negative rumors have been around. Whether the news of mass layoffs is true this time. Reports have spread. Although its official has been the rumor, the news media also has the follow-up report. But after all, the traditional network media dissemination of information there is a certain asymmetry, layoffs, the first news, the rumor in the post. Let the rumor news to achieve the dissemination effect of layoff news, generally speaking is not realistic. But the handle CEO Wu in micro Bo through the way of gambling to refute. The spread of Weibo as a new medium is enormous. Not only can cause the topic to cause the industry and the media attention, the massive forwarding also can let more netizens understand this information. For micro-BO gambling, there are Liu first, netizens have support there are objections, although there are doubts about the cause of public welfare to do the gamble is not appropriate. Also has said handles the net Wu the opportunity speculation. But the handle network in the rumor, at the same time, the topic has been formed, will also arouse more attention. It can be said that the rumor has done a successful event marketing, so that the industry and the media more attention to handle the network, more attention to the current development of group buying site.

Micro-blog Change Network promotion Way has become a network business card

At present, domestic microblogging users have more than 300 million. Sina Weibo in particular, from 09 to now less than 3 years, 300 million user base has surpassed the majority of the world's population, Tencent, Sohu Weibo's rise also let users have more choices. Weibo's changes to the Internet and life are obvious. Sina CEO Cao Chao has said that micro-blogging in the change of content creation and dissemination of ways, change the way enterprises and consumers, and so on, more able to change the way social management. This change is particularly noticeable for network promotion. The emergence of micro-Bo to the network to promote the promotion of new ideas and methods. Weibo marketing has also become the hottest training topic. A recommendation from the celebrity Hall of Sina Weibo can be found. At present, all kinds of media organizations, websites, personal webmaster, traditional industries are rapidly stationed in micro-blog. Set up an official information platform. By forwarding the dissemination of information, various types of award-winning forwarding activities, event marketing to establish brand image. Microblogging marketing, information dissemination faster and wider, although there are 140 words limit, but as long as reasonable use can break through the traditional network to promote the various restrictions. Not long ago, A5 also opened the official meeting information release and cooperation of micro-blog (http://weibo.com/a5huiyi/), through micro-blog to seek more internet, webmaster-related General Assembly media cooperation, and through micro-blog to help all kinds of network meetings, salon promotional.

Especially for internet entrepreneurs and personal webmaster, Weibo is not only a platform for access to information and marketing channels. More often, Weibo is playing a "business card" role. April 7 Webmaster Annual Meeting, the Webmaster Interchange card at the same time, the exchange of micro-Bo also become a fashion. Create a brand through Weibo propaganda website. Weibo on the wall has become the most popular meeting of the interactive link. In the micro-blog gradually infiltrated into every corner of life at the same time, micro-blog marketing has been deep into the Internet. Durex has been very good for us to explain the microblogging "event marketing" role. And more netizens to join, Weibo will become a "network business card" (Wen/triumphantly)