Weibo died of marketing without marketing social media what would happen?

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What would social media be like without marketing?

Suddenly one day, I think of a very good title to the principle of the party: Micro Bo died in marketing. See me this sentence, must be introduced by this title. However, I found this article is not good to write, you can see my discarded several openings:

Opening 1: In a wilderness, there is a big tree. Needless to say, this is a zhuangzi body.

Opening 2: On the Avatar Planet, there is a big tree, the branches can connect people's hair, so that people can achieve spiritual communication. Needless to say, this is the Avatar body.

Opening 3: Small village village has a supermarket, called the Big Cat Supermarket, the supermarket door laid out a Longmen, old Zhang, small money, Big Lee, and the village Zhibao director of the Big Fat daughter-in-law with a few unauthorized big Xiaoxifu, every day idle chat. Wang Old saw, thought this is an opportunity, so he sold the family inherited, went to the city to change a pile of straw back. He thought: There are so many people gathered here every day, even if two people have one person to buy his mat, it can also sell 10 eight sheets. Later, the big cat supermarket business is not affected, the inside of the straw mat sold very well, but Wang Laosan did not sell. We think, the problem is where: Prate is not a place to do business!

The story is a friend of the present, inspired by a true story: an entrepreneur, with hundreds of thousands of of fans, with a good vision, in the summer of 2012 Sina Weibo to sell mats. The result is the result of Wang old, the blow, except a pile of mats.

The first 3 was discarded by me, then I got it back, and I thought about what I wanted to describe as an ideal state of micro-blogging (or social media), not a commercialized state. In this state, our social media, which continues to be called Weibo, has only one simple rule:

√ 140 words or maps become the smallest content unit.

√ The human-centered node, the content unit belongs to the author name.

Do you like or appreciate this person can pay attention to him, hate or crush this person can quietly pay attention to him.

√ Like a piece of content you can forward.

√ Your opinion can serve as a comment on this content.

√ The media naturally exists in a machine called the cloud, which does not belong to any for-profit organization and exists in a natural state.

However, this is only an ideal. We look back at the real survival of the microblogging media:

1. The Professional Market Research Institute, which is between the GlobalWebIndex and the Bull, recently published a list of active users of global social networking sites, and 9 Chinese social networking sites ranked GlobalWebIndex's social networking site. Among them, Tencent QQ Space (Qzone), Sina Weibo in all Chinese social networking sites ranked first, second, in the global rankings separated fifth, sixth.

2, at the beginning of 2012, all the media talk about micro-blog, talk about micro-blogging are excited; At the end of the year, all media Shimeibo questions are questioned. All marketers are quietly doing micro-credit business.

3, the end of 2011 Sina Weibo, is considered to be a place to create miracles. Save begging children, free lunch, Guo Meimei, medicine Jia Xin, a miracle was created. Behind the miracle, a large size in the rise. The rising tuba would not be lonely, and the large men began to weave beautiful lies:

√ Lie 1, fans represent influence. So the industry derived from the brush powder.

√ Lie 2, forwarding Representative support. So the program can be reproduced automatically.

√ Lie 3, micro Bo to be combined with the electrical business. This time, the cowhide is too big, who do not know where the conversion rate?

4, from 2010 to 2012, Sina Weibo official conducted countless attempts:

√ Plus V, incredibly successful.

√ distinguishes the organization, the individual, and launches the organization edition the official Micro. The attempt cannot be judged right or wrong.

√ Launch the application platform. Because walked the old way of the operator, basically did not achieve the expected effect, at least with Tencent q++, 360, compared to not gain advantage.

√ Social transformation, Electronic business transformation, blocked.

If I were a microblogging official, I would be indignant:

√ Large achievements of micro-blog, Weibo also achieved a large size. But the big men are making pots full of money, while microblogs are tightening their belts. For what?

Why do you want me to take the rap and wipe my butt?

Do you think of my brother when you count money?

√ The stock Exchange to audit, the data to be disclosed, shareholders want to gain, the public expected.

Wait a minute, we'll look back and see what's wrong! We must return to the essence of things to realize:

√ Weibo is essentially located in the media, not you said that the electricity quotient of the electricity quotient. We can see from the source of Weibo popularity: The Matrix of Weibo is WEB1.0 media!

√ As a media communication channel, you are not talking socially socially. The most profound brand name is the followers of the fans (fans), there is no such a micro-bo the world is the star size of the universe, no more than the final number of fans master or a variety of home.

√ Sina Weibo is essentially a highly disseminated brand, direct conversion is not strong media channels. The required conditions for strong transformation are two: precision, interaction. Weibo, do not!

Looking back, Cloud Genter Mody to cover the way home: Micro Bo sell straw mat story has not finished, and someone wrote that he sold fish on Weibo. Is it wrong? Are you mistaken or socially wrong?

It must be said that Weibo is by far the best social brand media, and you use the standard to convert media to evaluate the brand media, who is wrong? (Wen/Ningjie network zhouning)