Weibo: Do you have any sincerity in playing social electric dealers?

June 5, Sina Weibo announced that it will be opened at the end of this month, the full station Weibo payment, and not limited to the previous operating license of enterprises and institutions certification account number and ordinary real name certification of personal accounts, all micro-Bo registered users can apply for access, it means that micro-blog on the personal and corporate account will have the ability to collect and trade. Users upload merchandise photos on the third party platform "micro sell", build the product homepage and link to Weibo. The user opens the product link, then enters the payment link, completes the transaction.

The significance of the social electric quotient of Weibo

Sina Weibo this seems to be through the realization of information flow, the flow of funds in the micro-bonnet to create a closed loop of the electrical business, in order to explore the social power has taken an important step. Just a few days ago, micro-letter just released the function of micro-letter store, shook the entire electric business. If the microblogging process goes well, it will provide a complete path for fans to become available, alleviate the micro-public number, and also inspire the existing micro-broad to create more valuable UGC content to activate the fan's active degree.

In addition, in line with micro-bo electric business, micro-Bo fan-run advertising platform is said to be open to all users, which will activate more micro-BO business advertising needs, greatly promote the growth of micro-blog advertising revenue.

Micro-bloggers who will take the lead in revenue?

Weibo has opened the interface for payment and sale to all users, and critics say the move means everyone can play the electricity business. The veterans ' point of view is that micro-bloggers will be the first to benefit businesses, followed by the Big V, and the small number of fans to give little white users opportunities are not many.

Businesses do not lack of products and funds, the lack of sales channels, which includes how the flow of the introduction, payment how to achieve. Weibo has been through the fan access barriers to the flow of imports, and micro-bo payment through the binding Alipay to achieve the transaction closed loop. For celebrities such as big fans with huge fan resources, they are Sina Weibo keep active main force, they are the most lack of fan flow resources, but the most lack of product operation capacity, not every big V can like the teacher has a team to support its design "Spakeys empty series underwear." Ordinary small white users, want to play to micro Bo electric business is more difficult, the first to solve is the problem of flow import, to enter a stable period to quickly increase the difficulty of the fans have become more and more difficult, even if the cost of drainage, now the flow of fan access is not cheaper than the Taobao through train. Solve the flow problem, but also need to solve the problem of sourcing, this is not a simple day cat products copied to micro Bo can be resolved. In micro-blog, sales of products are more sales of personal brand influence, which is why Big V ordinary users more suitable to do micro bo electric business.

Who is more reliable with micro-bloggers and micro-credit dealers?

Two social platforms in the same time before and after the launch of the electric business strategy, gave the market unlimited reverie, but for the two have not had the successful operation of the platform for business experience, to say that the two platforms of the social power provider who more reliable, it is still early.

From the commercialization process to analysis, the current micro-bo in the product stability period, the existing users are basically deep users, the micro-Bo more recognized, has received micro-BO based on the information flow of commercial advertising, for the information flow in the direct sale of products recognized higher. And the reverse micro-letter, is still in a high-speed development period, because of fear that the loss of users is not eager to commercialize the commercialization, so it will continue to introduce a variety of restrictions on marketing measures, from this point of view, micro-blogging social power may be faster.

From the point of view of existing resources, it involves users, merchants, products and payment of several major elements. The advantage of Micro Bo Electric business is backed by Ali this tree, through the payment link, there is a cat platform on the business with micro-BO businesses have a high degree of overlap, products can also be directly imported, reducing the business to do micro-bo electric business difficulty, its shortcomings in the user is far less active than micro-letter. The advantage of micro-trust is the high user activity.

Weibo, do you really want to play the electric dealer?

Micro-Bo power can actually trace back to the microblog Taobao version, in the introduction of Ali, Weibo has tried to achieve micro Bo and Taobao account Exchange, the seller can be in the background Taobao directly to the Sina Weibo release of merchandise, but this copy Taobao open shop model effect is not ideal, many jumps led to a very low conversion rate. The new initiative, from the presentation of goods to the payment of all in the micro-blog completed, trying to create efficient short chain of social power providers.

Veterans noted that the sale of the goods through the Open API interface by the Third-party platform "micro-sell" app implementation, for micro-blogging power of the determination of the veteran is not deeply suspicious. From veterans ' test results, it takes a jump to the Product Details page to open the Twitter stream. Then enter the purchase page, and finally to the Micro-blog Payment page, although the entire link is completed in the micro-blogging system, but the process with the previous jump to the day Cat details page is not much different, the steps are still as much, just one is in the station one is outside the station, The so-called high efficiency is not reflected. It is extremely anti-human practice to download a third-party app if a merchant publishes a product. If the app was developed by an outside company, it would be hard to believe that Weibo is a social power trader's sincerity, and it is inconceivable that such an important strategic point should be handed over to outsiders. Even the micro-letter store is the micro-letter inside the team development of the original function, micro-blog after its release this news is really not in occasion hype?

Veterans believe that in the initial stage of the entire electronic business ecosystem, the micro-Bo platform's biggest mission should be the independent development of commodity publishing platform, so that the upload of goods with the release of micro-blog articles as simple and quick, to help businesses quickly enter the market to sell products. In addition to provide shopping super entrance to converge on the flow of goods, on the one hand can improve conversion rate, in addition to educating consumers to develop micro-bo shopping habits.

In short, Weibo should be the role of the market leader, not a bystander or a watchdog. Micro-bloggers want to subvert the traditional power of the commercial state need greater courage.

I am the electric business veteran matador, the Internet strategy analyst, is concerned about the traditional industry's internet transformation. Welcome attention to Micro-credit account: torero2013. Sina Weibo account: @ Electric Business Veteran Matador