Weibo exposure Chen Ping's failure Dilemma: "Cloud Express" is just a puzzle game

March 5, a rumor is that Chen Ping's message on Weibo spread like a virus, will be the founder of the http://www.aliyun.com/zixun/aggregation/32735.html "> Star Morning Emergency exposure to the world." This was founded in 2009, claiming to service E-commerce logistics distribution and access to Alibaba 70 million yuan injection of the express company is in a non-existent. Due to the broken capital chain, a large number of franchisee worried. Then the stealth days of Chen Ping to the media admitted that the star morning has failed, and admitted to the speed of expansion, management, there are many problems, and ultimately lead to the company's capital chain break.

Most of the media tend to blame the problem on Chen's approach to joining. But less attention, the franchise mode is still the mainstream of China's express business model, one of the main reasons is that, compared with the direct mode, it can through the franchisee's business outsourcing to alleviate the financial pressure of the parent company. Will Ping's defeat a board to play in the joining mode body, obviously some simple.

If you look farther, you will find that Chen Ping today's defeat and his 2008 before and after the "transition", leading to the house rushed into crisis, the process has many similarities. First of all, Chen Ping is undoubtedly a very strategic vision of the people. As early as the financial crisis began in 2008, Chen Ping had realised that the days of the more than 10-year-old Business-to-business logistics were over, and the future was the "to C" era, and therefore needed to be transformed from the business of the Consumer-to-consumer. In the morning of the star two times, Chen Ping also realized that the rise of e-commerce brought huge demand for the landing, put forward "Cloud Express" to match. The industry trend of hindsight proved that his judgment was right.

But on the other hand, no matter at the time of the house urgent return is now the star morning rush, Chen Ping that very radical style led him to lead the company always in the stormy sea forced to turn, and finally the House rushed to take Chen Ping to ensure smooth transition, and in its eldest brother Chen Xianbao under the lead back on track. But this time, the Morning star is not so lucky.

What is Chen Ping's self-consciousness trap, and why would he stumble two times with the same stone?