Weibo has died in the BBS? Where is the local website community development motivation?

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Micro Bo Fire, Tianya dumb. If the year before the year, Guo Meimei incident must have happened in the Tianya, mop, but in 2011 China's Internet The most fire event must, certainly happened in Sina Weibo. Alexa data also support such a corollary, Sina Weibo new domain name weibo.com data rise, all the way beyond the horizon (as pictured). These phenomena and data directly lead to the inference is: Micro-Bo, BBS has died. Is this so? Tianya, Mop, West Shrine, these traditional community website?

Focus on another area-local Web sites, the main form of products in this area is still BBS, and this area is booming, the data also support this conclusion! Take nearly a stage of the Dragon Lane, small fish nets, Hefei forum and other well-known local community sites to see, without exception, the data are continuing to rise!

Traditional community to the left, the local site to the right, BBS is not dead, micro Bo did not let BBS embark on extinction. Comparison of the traditional national community and local Web site operation mode, can be concluded: The three power to promote the development of local communities!

The specialized content operation is the development power of the local community

The content of the early national community depended entirely on UGC, editors rarely did professional content operations, only maintained suites, removed unwanted information and recommended hot posts. The local community does not have the opportunity to UGC spontaneous growth, so from the first day local communities need to create valuable content through specialized means. No value content will not be popular, there will be no income without popularity.

Weibo has an absolute impact on BBS, just as QQ groups have an impact on BBS. QQ Group from the community pulled away from the high interactive group, Weibo from the community to pull away the celebrity groups. However, in the content of professional services and localized content, BBS has the advantages of integration, comprehensive, classification and so on, can effectively solve the problem of community content fragmentation. Celebrities are not as important to local communities as they are without a sledgehammer. The Forum is not dead; instead, the grassroots service content is more suitable for the needs of local users. The content value of the local community lies in being more authentic, more real, more effective and more local.

Second, continuous product innovation is the development of local Web site power

To be honest, the local site is a very unreliable area. Because the so-called portal means that any industry can touch, many things can be done, the result of this field of entrepreneurs have the audacity or dare to dare to do such DNA. On the one hand, such DNA creates an unreliable, on the other hand, the DNA creates the spirit of innovation.

In the past few years we have seen too many new product nouns in this field: Phpwind Business navigation (sing to create the brand space), group (Dragon Lane Toss over), Vertical Mall (Hefei Forum of all kinds of treasure, Xiamen small Fish Wedding Mall), mobile Client (the test version of the Dragon Lane only on line), Amoy satisfaction, group buying navigation, Classification information, portal module, Tencent I Weibo (Sina x Weibo), and so on!

In the meantime, we have not heard of the big early National community Web site to have anything exciting or frustrating. It must be recognized that innovation is the source of the development of the Web site! All the winners are flowing with the "blood" of the martyrs, and the truth comes from the successive attempts of the whole servant or trial and error.

Third, professional business operation is the development power of local website

The local Web site was born between Robin, there was never a lavish parents, there is no early national community of the timing of the benefit, so every survival of the local site is "Spartan baby." Every grain of millet they need to survive comes from their own wisdom and diligence. In contrast, the biggest advantage of the early national community is opportunity, because the opportunity is too good to succeed too early they tend to make the best of it.

We know that the platform-type web site life services are done through the business on the platform. Early national communities tend to rely on the spontaneous behavior of businesses, operating in a way that is popular before running business. The local sites that rely entirely on market revenue are different, and they have no choice but to start commercializing when they can. Practice has proved that the one hand to grasp the popularity of business, the development of two-legged walk is the fastest pace. At the same time, practice also proved that: a more sophisticated business model is ecological, ecological model with life, they will grow like a beast!

Content operation, product innovation, business development, three key points constitute the dynamic development of local communities, but also told the old community web site will be beaten after the fact. Not micro-Bo destroyed the BBS, but the BBS itself to stop before causing its own recession!