Weibo is being sought after by the Internet

Absrtact: Weibo has been the voice of the grassroots media, which is the most typical event in the Chinese media industry this year. The so-called grassroots media, is not conclusive, but the micro-Bo as the representative of the media form in 2010 years of rapid prosperity, but changed 2010 years

Weibo is being sought after by the Internet

The voice of grassroots media is the most typical event in the Chinese media industry this year. The so-called grassroots media, is not conclusive, but to micro-Bo as the representative of the media form in 2010 years of rapid prosperity, but changed the 2010 Chinese media speech form.

The 2010 has just passed, and it has become history in the sense of journalism. At the moment, Chinese media are rushing to the next news scene. But the 2010 in the history of Chinese journalism is indeed a year that cannot be neglected.

If the 2010-year inventory of Chinese media, this year's media undoubtedly has an important turning feature. This transition is not only a technological change, but also a change in the idea of the media.

The media transformation in the 2010 has brought new features to China's public opinion environment.

First, the voice of grassroots media is the most typical event in the Chinese media industry this year.

The so-called grassroots media, is not conclusive, but to micro-Bo as the representative of the media form in 2010 years of rapid prosperity, but changed the 2010 Chinese media speech form.

These grassroots media development, the biggest impetus in fact not only from technology, but also from the media technology to the liberation of personal expression. Frankly speaking, based on the rapid development of media technology over the years, micro-Bo can fire for how long, I do not know, from the current development situation is still inconclusive. Because there are too many forms of media innovation with the fastest speed of emergence and prosperity, and at an unprecedented rate of shrinking or even disappear. But SNS social networking sites and micro-blogs bring this kind of information network transmission, but is never.

Take the November 2010 Shanghai Jiaozhou Road Fire as an example, in the first fire in the 1th hour, the original information more than hundreds of pictures reached dozens of, far more than we traditionally think the fastest news agency reported.

The power of grassroots media is manifested not only by form but also by content.

In the 2010, the new word "power" created by Weibo was the headline of the People's Daily. In the broader media sense, this grassroots voice also makes the whole society feel a wordless spiritual power.

In the end of 2010, people from the video site saw the peasant workers combination of "rising sun masculine" brought "spring". This song is widely circulated on the internet, singing combination even by netizens voted to carry into the Spring Festival evening, which shows that the different strata of Chinese society for spiritual Pleasure, a pursuit of cultural consciousness.

Of course, "Spring" is not "gala evening", put on clothes on the Spring Festival evening Light in the sun masculine or not our hearts of those two have pursued migrant workers, I do not know. But the social concern for them is the heroic effect of Chinese grassroots media.

The incident led to the report

Historians unfortunate poets fortunately, but Chinese news people, if they can carry a heavy mentality, to track the occurrence of such emergencies and the development process, in fact, is also to avoid such unexpected events the most important function.

Second, the incident still led to the year's media coverage, or even to create a 2010-year media height.

In fact, from the law of news, sudden events leading to media coverage can not constitute any one-year media characteristics. But when we see Chinese media people standing in front of Wangjialing's mines, in the ruins of Zhouqu, the smoke edge of Jiaozhou Road and the victims of false vaccines, the news opportunity brought by this sudden event is a rare opportunity for Chinese media to report and a landmark event to remain in the Chinese media environment in the 2011.

Historians unfortunate poets fortunately, but Chinese news people, if they can carry a heavy mentality, to track the occurrence of such emergencies and the development process, in fact, is also to avoid such unexpected events the most important function.

As we all know, in the transition period of Chinese society, reform enters deep water period, the behind of unexpected event often carries other kinds of social contradictions. The rational expression of the news person is to reshape the rationality of the society gradually lacking through the constant reduction of the fact.

But in the event of an emergency, this insistence on rationality is very difficult.

On the one hand, sudden events easily divert the attention of the community, such as the 2010 China Yushu region earthquake, Zhouqu large-scale debris flow disaster, summer floods, have created a new topic.

On the other hand, it is also easy to kidnap the mood of society, such as the village of Zhejiang Leqing was crushed to death incident.

Therefore, we cherish the opportunity of every unexpected event, not because of the number of deaths, the number of suspense, but because these incidents to the Chinese society to create a return to rational opportunities, but also to the Chinese media to create a new height of the opportunity to climb.

At the same time, we are also very concerned about the role of the news people in guiding public opinion, such as the hearing of price increases, the public opinion polls on congestion measures, regardless of whether the outcome of the majority of the community satisfaction, but the media participation in the guidance process represents a beginning.

WikiLeaks hits the World

The sudden appearance of WikiLeaks not only renews the idea of freedom of Internet information, but also shocks the existing international political system.

Third, the change in the international media field is also an important topic in the 2010 Chinese media public opinion environment.

The sudden appearance of WikiLeaks not only renews the idea of freedom of Internet information, but also shocks the existing international political system.

One joke is that U.S. Secretary of State Hillary Rodham Clinton has been ridiculed by her husband for overeating, obesity and 18 kilograms after the WikiLeaks opening.

I think this is not true. From a media researcher's point of view, the biggest challenge after WikiLeaks is not freedom, nor politics, but trust.

Who do we believe in the future?

is to believe that politicians in the face of the camera said, professional journalist printed in the newspaper, or believe that the deep throat on the network constantly bursting material content?

This may not be a problem in a society where the dominant values are extremely clear and strong, but in a society that transforms and constantly explores and consolidates value systems, this could be a new problem.

News people are looking for breakthroughs

The News man of the 2011 is looking for a breakthrough in himself. Because this year, the news media as a change in the industry, technological breakthroughs, the integration of the industry brings mainly psychological impact.

In addition to the characteristics of the news report, the News man of the 2011 is looking for a breakthrough in itself. Because this year, the news media as a change in the industry, technological breakthroughs, the integration of the industry brings mainly psychological impact.

2010 years, the news that the "New York Times" will be in 2015 to end the paper version, completely changed to electronic version, half a century of old shop "MGM" was also last year bankruptcy was acquired, Newsweek also was 1 dollars sold to the audio King Sidney Haman. Media people on the one hand fear that the plane media has entered the "Twilight", on the other hand is also looking for a new breakthrough.

In journalism education, one of the most famous journalism schools in the United States, professors at Northwestern University's Medill School of Journalism voted to rename the century-old shop as Medill news media and integrated marketing college, triggering an unprecedented controversy over journalism education.

Some say this is the news industry's surrender to media capital, and some say it is a revival of the news industry. Whatever the conclusion, it is a question that the alertness of journalism education is quite high.

But these psychological shocks, can change the form of media or the mode of journalism education, but can not change the sense of mission of the news person. In this year, in addition to sticking to the ideals of fact-telling and social enlightenment, the insistence of journalistic ethics is also a great challenge for Chinese media people in the 2010.

For example, scholars, as always, at the end of the year to select the top ten false news of the 2010, these news is basically divided into three types, one is out of nothing, such as "Jin Yong was passed away", one is to enlarge the social mood such as "millions of young people died of indoor pollution", there Xi ' An is the fifth largest municipality.

Sometimes, we not only encounter false news, but also encounter the fact that under the social sentiment processing. It is very difficult to restore this fact, because it faces a small number of local governments, but also in the face of public opinion is too emotional expression, so there are a lot of "missing news", also have a "need facts or need to meet the needs of the facts," asked.

Many media to Zhejiang Leqing case Truth tracking, to 77 yuan Low-rent rent reduction is an effort. This effort, combined with the efforts of the civic fact-finding mission, can play a role that local governments and even spokesmen cannot, and can provide a credible community of opinion.

Dereliction of duty and shame

"Onlookers change China", from my point of view, this is the news people's dereliction of duty and shame.

This year, people often say a word "onlookers change China", from my point of view, this is a journalist's dereliction of duty and shame.

If the power to make a society better does not come from the guidance of the public opinion, but from the guide, then the power of the media, virtually become a subsidiary of public opinion.

In the state of rational public opinion, this accessory may also be able to express his innocence with the word "mediocre", but in the case of social transformation, public opinion rationality and irrational power, if the news person loses the speech space, it is not only mediocre, but also the accomplice of irrational.

I understand this insistence is very difficult, for example, the World Cup in South Africa, the passion and happiness has not been scattered from the editorial department, the reporter's wanted voice from a corner sounded.

Whether right or wrong, the public power as a strong force, the press of people, itself with a power of excessive publicity.

Of course, we can say that the history of Chinese contemporary journalism ignores any one year, is incomplete. But when Weibo started in 2010, livelihood issues began in 2010, false news began to fade in 2010, in the sense of 2010 will be a key page in the history of Chinese contemporary journalism.

Every page has been turned over, but every page has its value forever. Chinese news people are often pushed forward by the news, although "the development of productivity does not take human's subjective will as the transfer", but the direction of productivity development, but always represents a nation to their own positioning and pursuit.

Zhou (associate professor, news commentator, School of Journalism and Communication, Tsinghua University)