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Blog has been playing a very important role in online Word-of-mouth marketing market. With the rise and popularity of SNS and micro-blog, when more and more people put their eyes on them, the SNS and micro-blog discussion began to be heard, SNS and micro-blog has begun to replace the traditional blog is also a master of opinions, there is voice: blog development has been to the end? In the next few years, I would say, at least in China, the answer should be no, although SNS and micro-blog can not be denied to become the internet upstart, but from their dissemination attributes, it is very likely to become the backbone of online word-of-mouth with the blog.

Blog marketing has been a high degree of subdivision, directional accuracy, interactive communication, high degree of trust, good word-of-mouth effect, the influence of the network to guide the trend of public opinion, and search engine marketing seamless docking, good integration effect, conducive to long-term interests and the cultivation of loyal users; The same effect under the price far more cost-effective than traditional advertising and other advantages in the network Word-of-mouth marketing occupies an important seat. According to the survey, most people in China still have a special interest in updating their blogs, and we are beginning to try and get used to SNS and microblogging, but we have not yet been able to threaten the importance of blogging.

In fact, the use of blogs, SNS and micro-blog Word-of-mouth marketing generally nothing more than a word: clever advertising. As long as someone gathered, some people talk about Word-of-mouth marketing, so SNS and micro-blog in the rise of netizens and its red speed doomed they will become a network of Word-of-mouth marketing new model. For SNS We are more familiar with happy net, Renren, etc., but "acquaintances of acquaintances" is just a way of social development, not all social development. Therefore, now generally called SNS, then its meaning has far more than "acquaintances of acquaintances" this level, this shows that SNS actually gathered more than we see more popularity, their interests congenial, release records, in time with the surrounding people to maintain contact to share the mood. An interesting vote can even attract tens of thousands of people in 1 hours; a good reprint can eventually reprint tens of thousands of or even hundreds of thousands of times. In a short period of time to produce such a large number of data is difficult to achieve in other ways, once had a friend with more than 1000 friends recorded: I was a car blind robbed the parking spot to know the Lamborghini, good want to have a car. Regardless of this record itself, and from this we think of: mood, record, log, reprint, grab parking spaces, movies ... We can use these for online Word-of-mouth marketing services are more than a little.

As for micro-blog, as a continuation of the traditional blog and supplemented, and SNS in fact, the same as the best, using micro-blog for their products to do word-of-mouth propaganda, and even direct dialogue with customers. The best marketing case, the Obama case, has long been known: Obama set up a personal homepage on Twitter at the time of the U.S. election, and the personal home page helped Obama gain 150,000 follower support. Recently found Sina also began to do micro-blog, it is said that Li Yuchun in Sina Weibo each record of attention to tens of thousands of people, not to mention the star effect, micro-blog to bring us more is a way of thinking.

Word-of-mouth marketing is also called 5t:talker (talk), topics (topic), Tools (tool, SNS is a good tool), taking part (participation) and tracking (tracking). Blog, SNS and micro-blog to meet the network Word-of-mouth marketing conditions, in doing a good job of traditional blog Word-of-mouth marketing, the use of SNS and micro-blog must be the network Word-of-mouth marketing trend. According to the relevant head of the Fibonacci said, Netherfield in SNS and micro-blog Word-of-mouth marketing Operations to explore the results, in fact, in more and more companies into the field of network marketing today, as long as the mining more better and more in line with the characteristics of network communication marketing model will become the network Marketing evergreen tree and navigator.

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