Weibo join hand travel and life comment

DoNews June 10 (Reporter An Hong) Weibo ushered in the first client upgrade after the listing. Sina Weibo today announced the launch of a new version of the client, launched the first mobile games "microblogging play" and lifestyle reviews service, and fully open Weibo payment, providing personal transactions and payment services.

Zheng Wei, the deputy general manager of Sina Weibo, introduced three highlights of the new client: social games and platforms, deconstruction of reviews and help to realize the value of the payment system.

Game Center on the line into the mobile game market

Currently, Sina Weibo client game center and social gaming platform have been launched. In the future, 1-2 mobile games products will be launched each month and it is expected to reach around 10 during the year.

As the first mobile game after the launch of the platform, "Weibo kick" positioning for the World Cup tailored sports and leisure games users can participate in the game when entering the client, you can also enter the game from the "Discovery" section of the game center . Weibo official data show that the game on line 4 four days, the user has more than 10 million people.

Han Feng, director of microblogging game product introduction, microblogging in the field of hand-held open-minded, both self-development, but also for other manufacturers to provide social game distribution services.

Movie reviews will be the focus

In addition to mobile games, the new version will also bring movies, food, travel, books, music and other review products, officially entered the field of life reviews. On the client "discovery" page, Weibo also provides a number of category tags, users can view the latest and most representative reviews according to their own interests.

Weibo user operations director Liu Xinzheng said that the first phase of microblogging has opened up six areas related to the user's mobile life scene so as to stimulate user enthusiasm.

With the rich scene reviews, microblogging and user life will also be more closely linked. Users can publish in all aspects of life, view reviews, and interact with other users, according to their interests to expand their social chain. It is understood that microblogging is now fully open LBS comment system, to expand more offline service capabilities, in order to create mobile Internet life information production and consumption platform.

Fully open microblogging payment

Weibo at the same time announced that in the new version of the client will be fully open microblogging payment, build social commerce platform. According to reports, at present, Taobao account number microblogging bound more than 23 million users in the future will further play the advantages of social media and relationship properties, the establishment of closed-loop system.

On June 5, Weibo announced that it will open its Weibo service to all stations by the end of the month and launched a "micro-sale" of third-party e-commerce applications based on Weibo payment. This means that its social business ecosystem has been closed and the mobile terminal Payment function on the line, it is Sina microblogging in the field of payment of a test of water. (Finish)