Weibo launched 15 seconds short video function, is the next growth point?

The fact that the "microblogging" slowdown is slowing has made it a bit anxious, where is the next growth point? A few days ago just out of it in doing independent photo-taking product message, today, it has a new 15-second short-frequency function, the shortest support 3 seconds, the interaction is like vine such a delay shooting way, through hold live, loosen this .... Action to edit the video content. The length of 15 seconds seems to fit the length of a native ad.

Micro-Bo because of the fact that micro-letter active, although it is the eye of the facts, but as a strong media platform, is still the user's important platform for consumer content, and the combination of micro-blog topic interest can drive the growth of UGC video. In addition to the video function, Weibo also pushed to optimize the photo editing function, the introduction of a series of stickers and filters, with the content of the sticker pictures will be automatically generated after the topic content of micro-blog. In the micro-trust friends Circle, Nice and other products under pressure, Micro Bo also hope to be able to give more play in the photo, today's picture function may be for the subsequent launch of independent products for the next temptation.

The same growth slowdown is also plagued by Twitter, the other side of the ocean, which also launched its native 30s short video feature at the end of January, and announced two days ago that it would complete a deep integration with vine to optimize the Twitter ecosystem, Instagram launched a 15-second short video feature as early as 2013.

The short video is that the trend has been noisy for a long time, but there has been no substantial progress, micro-blog This is launched I think the reaction is a bit slow. Whether it is micro-vision, the United States, the second beat in the attributes of the emphasis on tools or media, rather than the UGC community, I now see more community active with GIF quick-style quite open, can not "kill Matt" more.

2015 must be a year of short video apps, and then we'll bring in more in-depth coverage.