Weibo marketing accelerates the closed-loop era

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Xinhua Beijing, April 2 (reporter Zhou Wenlin) on the micro-blog to achieve a one-stop shopping is no longer distant, in the line and offline increasingly become the core strategy of many internet companies, micro-bo marketing closed-loop action is also accelerating.

On the morning of the April 1, the charm family completed its first social platform flash purchase, and within 8 minutes 2099 MX3 were snapped, with sales exceeding 5 million yuan. Prior to the March 115.html ">26 Day, the Phantom of the family in Sina Weibo launched the appointment page of the Flash purchase." By the end of the formal start, close to 70,000 netizens completed the appointment.

With the previous Sina Weibo and millet, music and other similar cooperation, the event further optimize the mobile end of the user experience, browsing, order and payment process can be completed on the micro-blog, users can buy the use of micro-BO pay fast purchase.

This kind of activity has obviously brought a win. The Charm clan can reach the target user quickly, at the same time can make the reservation on the micro-blog, purchase customer relationship management, improve the follow-up service.

And for Sina, it further realizes the Micro Bo marketing whole link to get through, this is vital. Since the beginning of cooperation with Alipay launched micro-blog payment, Sina Weibo enhanced marketing closed the most critical "payment link." This time with the Charm clan's cooperation, once again ran through the Micro-blog "Browse-interest-order-pay-share" closed loop. There is a point of view, from the initial forward lottery, to the charm of the flash-shopping model, you can see micro-bo Marketing will also enter the closed-loop era.