"Weibo marketing" can not bear the responsibility of enterprise marketing independently

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There are home users in the domestic web site with such a slogan: "These days there is no ' scarf ', really embarrassed to greet people!" Along with the network microblogging is more and more people recognize and use, this is based on the circle of acquaintances to establish the information dissemination platform, but also gradually began to have more and more enterprises to use it for their own marketing services, of course, there are many enterprises and E-commerce shop figure.

Enterprises and shop Test water "Weibo marketing"

"Micro-bo Marketing" This emerging network marketing means to promote the brand is not just brand-name patents. learned that many traditional enterprises in their micro-blog to publish all kinds of product information, and interaction with consumers, timely grasp of market prices. Corporate Marketing Micro-blog and the general private microblogging interface is not much different. Enterprises in addition to the release of related activities, brand business information, more is "grassroots" posture stand in the personal perspective on some social hotspots to express their views, upload pictures.

In addition to issuing brand dynamics, enterprises should also actively participate in the discussion of hot topics outside the brand, so as to achieve real interaction with consumers. The small soldier thinks, this kind of practice helps to narrow the psychological distance between the enterprise brand and the consumer, increases the affinity of the enterprise, the shop merchant, plays the role of the soft brand promotion. One of the most important meanings of enterprise Weibo is that it can help enterprises to monitor brand image. Through Weibo "focus on the topic" This function, can directly obtain the consumer's brand voice, the feelings of the product and the latest market information.

"Weibo marketing" needs to be explored

However, for a long time, network marketing has been a bottleneck, that is, activity participation is low, the reason is that participating in the activities need to change the user's network behavior, and the way of participation is generally more complex. and for micro-blog marketing, the little soldier thinks that Weibo has attracted people's extensive attention, because of the excavation of the micro-Bo users of the core needs: information to express more convenient, internet, mobile phone, 24 hours, 140 words concise restrictions, in line with modern ' fast food ' reading habits. Headline-style content allows people to quickly browse information, spend more time and get more information. "Weibo is the equivalent of every ' fan ' subscribing to every author's stuff. As long as you add attention, the other side of the day to write things automatically appear on your page, as long as you open your own ' plots ' can see something interesting. Every microblog writer is a ' media '. ”

In fact, in the major portal sites registered micro-blog business users have been quite spectacular, micro-blog marketing practices have been more and more skilled enterprises to play.

Although more and more companies see the potential of micro-blogging marketing, but the small soldier believes that micro-blog can not bear the responsibility of corporate marketing, "Micro Bo This concept from an academic perspective is just a new coined terminology." Although it is a new way of communication, but for marketing does not produce a fundamental change or innovation, micro-blog as a means of network communication has only increased the company and customer groups to understand the possibility of mutual understanding. As a market communication channel, it can not directly contribute to the sales of enterprises. ”

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