Weibo marketing cheats are you ready?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Mention microblogging marketing, some bosses are dismissive, repeatedly shook his head, this thing AH is not suitable for us to engage in business, just you young people are nothing to pass the time of a tool. The reason is the lack of a good grasp of micro-blogging marketing skills, so can not understand the advantages of Weibo marketing.

Here Shanghai Yong-can Xiao Tong and you talk about my microblog marketing a little humble opinion. Weibo marketing is a double-edged sword, with good he can be your hands of the sharp weapon, with a bad that is really a broken lady and the loss of soldiers. Below is Shanghai Yong-can Xiao Tong for you to share a few of the micro-blogging operations FAQ.

First: Quick success, not heart

Often some bosses only hear how people Weibo attracts their fans, how can the overnight red, how to make money through micro-blogging, always think through some of the best ideas, a shot and red, but for the real attention to our fans, we have done for them what we never think about.

Second: The sense of crisis is not strong

Weibo is an open platform, anyone can do on the above comment forwarding, of course, there are likes you have not like you, and sometimes some bad comments, business owners began to fear, often choose to escape. Even more, they fight with their fans. In fact, another way to think about, when someone said you are not good, you face to solve, reasonable use of adverse information, to achieve favorable conversion, whether it is from the other side to establish a good corporate image.

Establish a good corporate image, we should set up norms, according to the characteristics of enterprises to develop a special micro-bo use norms, chapters. For example, it is prohibited to disclose the business secrets of the enterprise, to prohibit the publication of information not officially published by the Enterprise, to release information that is prejudicial to the corporate image, to complain or grumble about work in Weibo, to prohibit the use of vulgar language, to refer to the relevant departments for unclear business issues, etc.

Third: I gently come not to take a cloud

Weibo is a well-connected place, you must have a good popularity, good popularity is that others need you when you reach out your hand, more to interact, do not play a low profile on Weibo, I have you can, to more interactive, more messages, to participate in a number of hot topics, so that their micro-bo hot up.

Four: No strength team to do the backing,

Many enterprises also have micro-bo marketing talent shortage, the lack of team building, the result is the implementation of micro-blog marketing seriously not in place.

The typical situation is that, on the one hand, the operation team has not explored the practice of Weibo, experience is not rich, at the same time, the characteristics of micro-Bo and even the role of understanding is not profound; On the other hand, the team members of the marketing knowledge and skills are not enough, neither in the micro-blog marketing in all aspects of the concept of modern marketing, there is no strong practical skills, Led to the implementation of micro-BO marketing greatly compromised, which led to the end of the micro-BO marketing the unsatisfactory results.

Five: Outsourcing companies do not give force

Because some enterprises do not have a dedicated micro-Bo marketing talent Team, selected the Enterprise Micro-BO marketing outsourcing. It would have been understandable and understandable, however, some outsourcing companies are not familiar with the micro-blog, or take some means to deal with, or do not take the time to fully understand the business and products or services of the specific situation, resulting in micro-BO marketing outsourcing companies and services business disconnected.

In fact, to do anything to understand the needs of a deeper understanding, enterprise microblogging is the establishment of enterprises and micro-BO users to communicate a bridge, is the enterprise to display their own entrepreneurial spirit and culture of a window, if even the enterprise should have the idea and need to convey the meaning of not figuring out how to operate.

Micro Bo marketing only have the intention to get a good harvest.

Related reading:

A5 Registration offer: 2013 GOMX global Network Marketing Conference