Weibo marketing don't make these three mistakes

We are divided into three micro-bloggers, one is http://www.aliyun.com/zixun/aggregation/9365.html "> Opinion leaders, such as Li, Han, five, and so on, they have a clear view, sharp words." They are popular with fans, mostly because they say what others want to say. The second type I call the influence leader, there are stars, big entrepreneurs, government officials and so on. Their popularity is high and their fans are eager to satisfy themselves with celebrities more closely. The third is the alternative reds, such as Guo Meimei, Fengjie, Sister Furong. They have no literary talent and no enviable wealth and status, so can only "out of the place." In the micro Bo has become a way of life today, everyone wants to play Micro Bo, become the center of influence, but there are also taboos in playing Weibo.

Don't be narcissistic.

Guo Meimei is red on Weibo because of flashy cars, mansions and lavish lifestyles. Feng's "advantage" is to say that everything is very confident. and sister Furong Show is figure, then unexpectedly lose weight success. There is no denying that they are all famous, but they are not necessarily respected and admired, but a joke after dinner. Everyone wants to be recognized by society, but there are no shortcuts in success.

If you really don't know how to express yourself, you might as well watch the TV show. Talent shows are not directly with the judges to dazzle rich and narcissistic. That is tantamount to saying that I am better than you, and come to envy me. To pass, you have to compete for talent. Even if there are unspoken rules, but also need to have their own strength as the basis. And many people choose their own achievements or honors show, but narcissism is no connotation, like naked straight to the subject. Regardless of other people's approval, put those who think the advantages of all out. For example, all day long to say how busy their work, today again by which leaders interviewed, how much they have been respected and so on. Everyone has a headache when they see such a microblog.

Show Micro Bo also need to have cultural connotations. Recently, a student sent a fun message I said, "Traditional culture is sad, the ancient madam will say:" This girl 6-year-old apprentice, arts master, must let the Childe have a good time to play, to the public bullets a song! Today mummy will say: "This girl is only 18, Bo Shui More, live well, must let the boss have fun, come on, let the boss touch!!" ”...... The lack of traditional culture is distressing!! ”。 The wind Yang thinks this kind of quick profit, is also the performance of self-confidence, because the more people lack what, but always eager to prove what.

The table is left to others to say

I believe that we all do not like to open the table Advanced meeting and Commendation, in those occasions there will always be a lot of people dozing off, the reason is that the people who host the conference are always their own biaogong, long speeches this year's achievements and harvest. The crowd was either passively clapping, or criticisms in silence. So a person with a little wisdom will say one thing without trace. So that you can not see in the slightest that there is praise of their own meaning, let the masses to find themselves in the value of this matter. In fact, you don't have to worry about gold, you can't be recognized in a metal heap.

Praise is left to others to spread, will be more weight. Oneself say oneself of good word, be like merchant oneself say own product is OK, you will believe, do you dare to buy? On Weibo, too, speak with skill. Want to appreciate, not through their own. You can relay others to their own praise, but also very tactful to show their achievements. But do not come up on the show muscle and sexy. Unless you have an extraordinary strength.

Common methods of learning micro-bloggers

Perhaps celebrities succeed, have a better opportunity, but the wind Yang believes that opportunities are for those who are ready when the opportunity arrives. So might as well study their side not. For example, Guo is more "domineering" in crosstalk and hosting, but he is modest on Weibo. Met "wire" consult, even if did the answer. Or will ask the other person to consult other expert. Feng Xiaogang has a personality on Weibo, sometimes sharp and sometimes humorous, as the style shown in his films. Maybe he's just taking Weibo as a way of life. Shi Yuzhu is very shrewd, I think because he is the origin of marketing, so the most know how to spread their own. He seldom dazzle rich or show "talent", he speaks most is oneself participates in what activity, and Liu, Ma Yun and so on a bunch of cattle people where to play, where to meet. This greatly satisfies the curiosity of the fans.

Shi Yuzhu when do brain platinum, can sell so fire. Marketing is really a master. Feng Yang in the "Hype Times" advertising strategy, specifically to analyze the hype and marketing principles, celebrities play micro-blogging way to tell us that your influential friends tied together "show", there are several advantages, one is to satisfy a lot of people's curiosity, celebrity life through micro-blog rather than media, more attractive, more like documentary. The second is to make the fans of these friends become their own fans. For example, Liu may not be in the micro-blog on what he is doing, but Shi Yuzhu said, Liu's fans will naturally pay attention to Shi Yuzhu. Three is, this is a clever show method, it is not so naked. He's not telling you how important he is, but it's certainly not a trivial thing to do with these entrepreneurs. More cause for concern.

The essence of the

Microblogging is the division, like Gome, which only offers a store and platform. The appliance manufacturers put their best products there to sell. Everyone wants to make their tweets more exciting and appealing. But the wind Yang decided that the most full of popularity must be those who have good quality and reputation of strong brand products. So if Weibo is a necessity or a weapon in your future life. You want to give your own micro-blog positioning, your future on Weibo to show what the main target audience, positioning methods can show their advantages. This is for those who intend to run their microblog with their heart.