Weibo marketing Fire

Absrtact: Needless to say, Weibo is very hot in China at the moment. An interesting topic is that, in the enterprise marketing this link, Weibo presents a completely different scene from the blog. At the beginning of the blog, enterprises talk about the color change, think that it is a troublemaker, most PR

Needless to say, Weibo is now very hot in China.

An interesting topic is that, in the enterprise marketing this link, Weibo presents a completely different scene from the blog. At the beginning of the blog, the Enterprise talk about the color change, think that it is a "trouble" of the guy, most PR market personnel think more than one thing. I am deeply aware of this.

And now, Micro Bo in the business Circle is a small fire, suddenly as a night spring breeze.

A factor, Twitter has been a large number of enterprises abroad as a tool for marketing, such a preconceived judgment on the impact of the enterprise. As for the repeated rendering of examples, such as Dell's use of Twitter to make 2 million of dollars of revenue, I am afraid that the benefits of more than 2 million so simple.

And the shoe salesman, Zappos, has earned a reputation on Twitter, just bought by Amazon earlier this year. In addition, there are some more vivid examples, a at&t customer complained on Twitter a few words, half a day, At&t's uncle took the initiative to hold the toolbox to repair and so on. These are considered to be the enterprise through the microblogging platform, with customers to achieve zero distance communication classic case.

Another factor, should be attributed to the popularity of social media, now social media has occupied more users time, and even is building into the user's Internet center, to win users, the first thing to do is to enter the platform, learn to use new ways to sell themselves, the rules have changed.

For corporate marketing, micro-blogging + aggregation platforms (such as blogs) should be a good combination. This, I have already talked about at the point of the previous Enterprise blog Marketing Center.

To mention these, just to give a wake-up call to those brothers who are suddenly hot, the marketing of social media is actually a marketing tool that requires more detail and greater effort, rather than as simple as the examples mentioned above, it looks colorful. 2.0 of marketing to learn to talk, true dialogue, but not so simple. In the past few decades, the spread of the top-down communication market is not to be changed.

Attitude decision together, communication! Learn to Talk! I'm afraid that's the only advice I can give you.

But I still want to say: Weibo is indeed an excellent marketing platform, in the past so many Internet products, no one let the enterprise so real, so close to the user. This is also Weibo to the company's biggest temptation. The next article with you to share the value of Enterprise Micro-blog marketing.

PS: Originally want to express the value of micro-blog marketing, do not want to write a vigilant, or, to calculate a chapter.

Original address: http://www.caozenghui.cn/archives/603.html