Weibo marketing picture marketing better do a meager marketing

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When posting on Weibo, words are generally limited to 140 words, it is precisely because of this restriction, Weibo has a "word marketing" advantage, this advantage not only save most people's time, but also in line with the natural inertia of people, both bloggers and visitors are relatively easy to accept. and "A word marketing" can be compared to the image of the use of micro-bo, because the lower threshold of the picture, "reading" is also more relaxed, with pictures to participate in micro-blog marketing, often in a relaxed atmosphere to complete the intention to convey. There are a few classic examples of how to use micro blogs at home and abroad:

At the end of 2009, Durian Dragon organized 12 fans to travel to Jeju Island, Indonesia, in 5 days by mobile phone to upload a large number of tourism photos on Sina Weibo, triggering more than 20,000 comments and more than 20,000 forwarding. December 31, 2009, Beijing Cool Gentleman Clothing company held a New Year's party, 5 company photography enthusiasts will take turns to the scene of the whole party to cool the company-type brand men's Sina Weibo Weibo, the day of Sina Weibo is a hot topic.

Naked Pizza, the American New Orleans Pizza Store, set up a billboard in front of the store when it opened on Twitter. The new billboard is not about pizza, but rather Twitter as the theme of the billboard, one side is the vivid bird element, one side is the huge Twitter word, and links to the pizza shop website: "Twitter.com/nakedpizza". The seemingly news picture was spread on the internet as a marketing case, and Twitter had to take part in the spread of it, and the store became a star.

Weibo marketing is a new marketing model that is still being tested, but some companies have begun to use the picture in the microblogging marketing, the Main method is: with photos of the news containing the enterprise elements, looking for business related topics to organize picture participation, to reward photography enthusiasts to the enterprise and product interesting introduction, The company's offline activities with pictures moved to micro-blog, follow the microblogging and enterprise, product-related pictures, planning audiences are willing to pay attention to facilitate the use of pictures reflected activities, ...

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