"Weibo marketing" serial warfare

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Kai-Fu Lee once said: "Micro-blog Change Everything," it is true. Today, almost everyone has a "micro-blog" account, at the same time, corporate "micro-blog" account is also overwhelming to us, "micro-bo" is profoundly changing people's everything, all walks of life are busy learning to weave "scarf." Instant Enterprise "micro-bo marketing" activities like the World War as the outbreak of an uncontrollable, who can win more fans and attention, who can in "micro-bo" to achieve their ideal marketing results, who has better micro-blogging marketing content creativity, who won! Weibo marketing "Since it is an inevitable internet war, then in the" micro-bo "This battlefield is bound to pay attention to tactics, we invited to the Jue giant Alligator Weibo marketing experts to tell us about these tactical skills!

Tactics one, Enterprise micro-BO serial strategy: microblogging marketing, not to say that the simple establishment of an account is micro-blog marketing, want to better conduct micro-blog marketing, need to build a platform for their influence, so that the platform to be presented in a matrix, such as the first by the company's official microblog, and then expand to various departments, In the case of an enterprise, it is generally divided into various departments, the simplest is the enterprise leadership, marketing Department, customer service department, as well as personal micro-blog enterprise employees, including corporate leadership and the Department of Micro-Bo need to add v certification, in the company has major activities, all departments are involved in, forwarding or publishing content, There should be constant interaction between the leadership and the government. Through their own internal staff to "micro-bo" atmosphere active, mutual forwarding, comment on each other, Micro Bo is also a life, since it is life, need the sun, rain, the enterprise of these employees is the sun, is the rain, to the micro-Bo stationed in a certain vitality.

Tactic two: Carefully create a creative microblogging content: in content creativity Coca-Cola Company should say is doing quite well, Coca-Cola almost every micro-blog content is equipped with text and pictures, but also with their own products are related, product packaging is carefully built, attractive. Innovation is now a lack of competitiveness of Chinese enterprises, an enterprise if there is no innovation, then no matter how strong the enterprise, it must not go far. Innovation is the soul that an enterprise can develop.

Tactics three, carefully play the feelings of this card, attentively keep fans: People are emotional animals, do micro-blog marketing more pay attention to feelings, the first is mutual recognition between people to establish the relationship between each other, perhaps you now have a lot of fans, but fans at any time to cancel attention to your power, in dealing with the relationship between fans, Sometimes need to be careful, the same word, different people say to people's mood is not the same, so on behalf of the enterprise in the micro-blog to talk about this person must have affinity, but also in the park to feed the pigeons, it must be sprinkled with more food that person attracted more pigeons, micro Bo also so, so big a platform, want to attract more fans , there must be enough new creative content, there is a feeling card must play well.

Tactics Four, follow Weibo marketing way: Micro Bo interface resembles a kind of silent plane advertisement, maybe you think people are useless, but your customers exist in the potential, with microblogging marketing do not need you to go out to sell, every person who came to your microblog is your potential customers, they know who you are, are clear about your identity, Know what you're doing, and if you like, they'll join your microblog, to be your fan, you just need to position your microblog, product positioning, and interact with your fans and send a clear message to your fans ok! remember that your content is relevant to your business, to your fans, Content has the product information, to be interesting, but also to have their own characteristics and personality! Something without personality doesn't impress people.

The visual effects of users entering your microblog are important, it also makes it easier for users to judge and evaluate the quality of Weibo content, not to say that every micro-blog must be of high quality in the above four aspects at the same time, no one is perfect, nothing can be perfected, as long as there is a prominent point I think it will attract a lot of fans!

References: http://www.juechina.com