Weibo Marketing Series 1: What is the electrical business want?

Source: Internet
Author: User
Keywords nbsp Weibo marketing electricity quotient in the end
&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; This serial content originates from "detonate order: Electric Shang Marketing actual combat file", the book will be published by the electronics industry press at the end of this year. Based on the original intention of brainstorming, select part of the content to share with you, collect related changes, look forward to support, thank you first! This book pays attention to the actual combat, will share "e person e This" and so on deep cooperation partner's actual case, and has put forward the creative Order guidance (Idearoi) the idea with the brand-new angle of view, is the electronic commerce Enterprise to carry on the Micro Bo marketing the reference weapon.








because it is part of the excerpt (issued in 12 articles), perhaps some of the content of the consistency will be compromised, but also hope that a lot of forgive.


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talking about what the electrical business really needs, let's start with a light-hearted comic:


believe that the electric trader will smile after reading this joke, is it about your heart?


These years the author @ Amber interaction with Li June service of the electric business enterprise less said there are forty or fifty, which has been the promotion of the tens of millions of-level, but also the promotion of hundreds of thousands of-class, without exception will be very concerned about "risk controllable, orders visible." So regardless of the big family, every talk about promotional cooperation will say the input-output ratio (ROI), your overall promotion ROI can do, your product can do a high ROI, you in these media to launch which ROI is relatively high ...





So, is not done "risk controllable, orders visible", the electric business enterprises will be satisfied? Let's take a look at a relaxing comic: For a long time, the order-oriented promotion is almost synonymous with "rough"--for order. TV shopping, internet shopping areas are hardest hit. With the development of the industry, more and more electric enterprises began to pay attention to the value of the brand, although the importance of orders, but will not sacrifice the way the brand to exchange for orders. To sum up, these enterprises to promote the ultimate demand is: controllable risk, orders can be seen, brand-time!


How to achieve the goal of both order and brand simultaneously? Based on our long-term practice, we first put forward the "creative order-oriented (Idearoi)" microblogging marketing concept. And the core content of this book is about how to achieve through this concept "risk controllable, visible orders, brand-time" microblogging marketing promotion.


----------------------------------------------split into 12 articles in the forum was mainly to discuss and collect comments on some of the issues mentioned in each section. If some friends want to see the full text directly, there has been an ebook in the Download Center, you can download directly: www.itchaguan.com/uploads/ Hupo-yinbaodingdan2.zip----------------------------------------------
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