Weibo marketing should be based on the cultivation of brand awareness and loyalty

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Domestic brand Planning Master Mr. Li Guangdou recently helped Dongguan good convenience store successfully planned the "100,000 Yuan soliciting advertising language" microblogging marketing, causing many Bo friends support. And some localized entities in Dongguan Street shops, cafes also killed micro-blog. Weibo marketing, from large enterprises to small shops, from the online mall to the offline entity, the battle is quite spectacular.

The support behind the popularity of microblogging marketing is China's 190 million microblogging users, and according to the department's forecasts, China's microblogging users in 2012 and 2013, respectively, will be expected to break through 280 million, 460 million. There is no doubt that behind each microblogging user, not just a real consumer, but also may be loyal to the brand of future consumers. Therefore, Dongguan enterprises to the use of micro-blog is a good choice.

In the internet age, young people are the most important people in Internet use. Therefore, any network marketing approach to the main customers should be mainly young people. From the current domestic several major successful network marketing of the way to see, such as Taobao, online group purchase, such as the initial crowd is a young generation, in the youth Group Network marketing firm Heel, the youth groups began to spread to the surrounding population, growth for all ages to accept marketing methods. So, we can expect that with the maturity and diffusion of microblogging marketing, a new online marketing platform will become popular.

Since the microblog marketing of the main crowd for young people, then, micro-blog marketing Walk Route design should be based on the cultivation of brand awareness and loyalty, but not overly concerned about product sales or even direct marketing products and projects. The bosses of many brand-name companies run their own microblogs, and in their microblog they almost never mention their products or projects, but share their views on social issues with many fans and share their successful life experiences. In addition to the microblog of some enterprises, it is difficult to see the marketing of the products, but to release the news of the Enterprise. And in their seemingly casual micro-blogging operation, corporate bosses of the personality charm, corporate social responsibility and reputation, have been quietly spread out, the company's brand awareness and loyalty have been virtually promoted.

As for Mr Li Guangdou's "100,000 Yuan soliciting advertising language" microblogging marketing, in recent years is also often used to promote brand awareness of enterprises. Whether it is a lottery or an award-winning promotional interaction, can maximize the attention, especially reward forwarding action, pull the fan virus-type spread.

At present, many Dongguan enterprises are committed to the transformation of domestic sales, so the diversification of marketing methods, especially the network marketing methods of good use, are enterprises should try.