Weibo marketing team two-year fan 400,000 still losing money will transform app development

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; If you are a Weibo control, I believe you even if you do not pay attention, you must have seen "@ We love to speak cold jokes," "@ the world's top ranking" and other micro-blogs. Behind these Weibo is not a person in battle, but a mature microblogging marketing team in operation. In Chengdu, there are also a group of young people, starting 2 years ago to do micro-blogging operations, and ranked among the top ten in the micro-blogging list of English, but still at the end of the income situation.


Entrepreneurship: Comic book Words attract 390,000 fans


August 2010, Rucker registered Weibo account "The word", sharing the method of memorizing words with netizens. September 25, 2010, he sent a cartoon in the form of a complex love relationship diagram, labeled 15 words and phrases, attracted more than 3,000 netizens to forward. This allows Rucker to see the opportunity, with Word-of-mouth marketing, "the words" fans in 5 months after the breakthrough of 100,000.


less than 2 years of time, has made more than 5,000 micro-blog "words" have 390,000 fans, boarded the list of the top ten English category.


Online There is a saying that Weibo has 10,000 fans, the equivalent of you run a magazine, there are 100,000 fans, the equivalent of running a newspaper. So some people look at the platform and advertise.


"Just started forwarding a micro-blog or advertising, the price can reach 400-500 yuan, millions of fans account even thousands of yuan. Rucker told reporters, but the price soon fell down, now a million-fan Weibo account, send an ad but 100-200 yuan.


Transformation: Developing mobile apps for turning a loss


is now 12 employees, half of whom specialize in microblog editing and operations, as well as designers, programmers and marketers. Because adhere to each micro-blog to be original, Rucker not only to paint their own design, but also through a variety of ways to buy pictures, "Sange, four small comics price range of 60-100 yuan." ”


this cost, let "the words" as a name Bo also can not get rid of the fate of losing money. Rucker said that every month, the company's rent, wages, purchase plans and other costs, although less than 100,000, but the income is less than 100,000, this has been operating for nearly 2 years of the company has not achieved profitability.


Now, making a profit from advertising is no longer as easy as it used to be. From May 28 onwards, Sina began to implement the "Sina Weibo community Management Regulations (trial)" provisions, the release of 17828.html "> Spam ads will be cancelled account." The peak of the content account that the advertisement publishes as the profit mode has passed.


Rucker's company has started to do mobile apps, opening up new ways to generate revenue beyond microblogging ads. "If everything goes well, it can turn a profit this year. ”