Weibo marketing to be pulled down the altar industry to be integrated

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In geometry, microblogging marketing attracts countless eyeballs, become the focus of all kinds of advertising and advertising companies focus, the industry has been believed that micro-bo marketing is a strong traditional media can shake the powerful new media force, the industry believes that its emergence has epoch-making significance, representing the future of the new direction of marketing, so people artificially crazy, Advertisers in the marketing program plus and constantly expand the microblogging marketing advertising budget, a large number of new media companies, agencies, grassroots large or even derived micro-bo small new career, are also hot, business good so that Huayi Media Group founder Du Zijian in the media interview, said: "Our company are all major customers, The general single is more than 3 million, 3 million below the single we are lazy to pick up, small live, dirty live We do not answer "" Rhetoric ...

But the short-lived, micro-Boshin the same coat as the emperor's new clothes, began to be questioned. The sound of attacks, commercial advertising, zombie powder and so on, destroyed the micro-bo good environment, even the industry's biggest gold Lord also began to question, enterprises in the use of micro-blog marketing to its effect is very dissatisfied with the business owners of micro-bo marketing skills There is a huge increase in space we do not talk about, It is not impossible for an industry to have a crisis or even destroy an industry just by pronouncing this collective buyer.

Large forwarding has been known as the "large one turn, gold million two", New media marketing company to promote the traditional media television, newspaper marketing is not accurate, and dispersed by the public miscellaneous. Objectively speaking, the new century marketing, precision is indeed a prerequisite, but the recent observation and analysis to conclude that "large" forwarding is also a lack of technical content of the pan-marketing. It is just a digital coat, its essence and the newspaper and other traditional media no difference, there is no precise audience, it is difficult to classify the audience. Based on this, Sina Weibo, the official large size of the control, sweeping action launched a strong, zombie powder a lot less. Large soft rib was mercilessly hit, although the effect has improved, but still difficult to restore the trust of advertisers.

Let's take another look at the marketing essence and marketing status of the major schools that are passionate about microblogging marketing.

The most common practice of planners is event marketing, which is not new, and event marketing has been popular in the forum period. Insiders frankly, the planners are difficult to have long-term development, from the micro-Bo information overload and the actual effect of the event, and once the user to explore the marketing, the feeling of disgust with its outbreak.

As for the technology faction, the marketing company analyzes the fan composition and characteristics of the enterprise official micro, relying entirely on data to speak, we say this approach is completely OK, but unfortunately, it is still being destroyed by rampant fake fans: the marketing companies that make zombie powder to meet the contract requirements are also known to be struggling with technology schools.

In fact, Weibo marketing industry is far from mature, but the industry is not necessarily not a good thing, it is worth marketing practitioners and advertisers to ponder. New things in the birth of the day, will be due to its new heterosexual get great attention, but for its effect of anticipation, or to hold a calm attitude, micro-bo marketing was pushed down the altar, is a vivid example.

This article by http://www.53dns.com Original, reprint please indicate the source! Thank you!