Weibo marketing, which is not aimed at "accurate communication", is bullying

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Hello everyone, I am Yu Xuxu, Weibo marketing is in recent years with the popularity of micro-Bo and emerging a network marketing way, because of its high-speed, convenient, widely used and other characteristics, has been widely accepted by enterprises, many successful enterprises have opened their own business of the official micro-blog, today, we talk about the success of micro-blog marketing four key elements

First: Weibo construction (content planning stage)

In general, corporate microblogging we can be divided into: corporate micro-blog and corporate theme microblogging

Corporate microblogging is similar to our official website, the company's official microblogging content can be updated around the two aspects

A, business daily introduction, and corporate news

B. Negative public opinion response and Word-of-mouth

Theme microblogging (from the corporate business audience groups to subdivide the theme)

Corporate theme microblogging, we need to according to the different needs of different enterprises, the construction of different themes of micro-blog, such as medical Enterprise Micro-blog, can be based on various departments, or various serious ill to build different corporate micro-blog, this is the positioning of the problem, the theme of micro-blog We need to note the following

A, micro-blog design: Design A good name, design A good head, design templates, design personal labels

B, basic content construction: content to be highly relevant to the subject, as far as possible to write fans interested in the characteristics of the business topic. Enterprise Weibo should grasp the particularity of micro-blog, in order to fundamentally create an excellent marketing environment, so as to improve the popularity of micro-blog and Enterprise Micro-blog conversion rate.

Second: Promotion

The promotion part Yu Xuxu already in previous article "Shallowly discusses uses the micro Bo to build the strong marketing effect" to have done the explanation, the interest friend may go to see

Official hard and wide cooperation

Sina's various microblogging advertisements

High quality content + Mass Communication + Aggregation culture powder after diversion

A, Event planning B, high-quality content production C, the promotion of micro-bloggers to select the main fans

D. Effective diversion

Micro-Search crowd positioning + @ + comments + Private + turn point to point interaction

A, through the "keyword" micro-search to lock the potential customer base

B, a variety of interactive ways to multiple-pronged

Third: Interactive

Do not ignore the interactive communication, Enterprise Micro-blog and fan interaction, can promptly answer the questions of fans, and fans to pull good interpersonal relationships, can play an effective role in promoting. I have seen from Sina Weibo and Tencent Weibo that many companies are ignoring this one. The interactive phase can be divided into the following three aspects

Activity Consulting (promoting diversion)

Operational aspects: Can not find the activity page or submit information and other issues, feedback to the relevant departments to optimize the processing of activities;

Process aspects: How to participate, participate in the process of problems, inform the user of the solution

Business Consulting (promoting sales)

New users: Respond to user-focused questions by commenting on interactions or letters ways to lead users to leave sales leads.

Boot step: Understand user basics and requirements-tell the user what kind of problem we can help him solve----------------to help him solve the problem--to guide the user to leave the sales leads

Old User: Answer the question to the user, arrange the related person to follow up the telephone

Complaint suggestions (public relations)

To understand the company of the day mentioned things, such as negative information, immediately to the relevant responsible person to follow up

For good information, through forwarding to inform more fans of users, to create a good reputation.

IV: Diversion (Promotion of transactions)

Mainly include: Product direct Nieder, get sales leads, attract users to register, solicitation line activities, etc. ...

Product Direct Nieder

Through micro-blog promotional products, directly connected to Product Details page, page display product information, can be promoted, activities and other forms, online direct payment.

Get Sales Leads

According to the theme of the site planning microblogging content, diversion to the topic page, through the topic Guide users online consultation/form to obtain sales leads.

Attract users to register

Through activities (daily/festivals), topics and other ways to attract users to the platform, the target audience from Micro Bo to the platform, by improving the platform user stickiness to cultivate users.

Solicitation Line Activities

The booking form of the event is as follows: A. Festivals, weekend lectures appointment B. Latest news conference, appointment to participate in the latest information C. Appointment of advanced lectures by industry experts, and access to expert communication

The above for Yu Xuxu to build Enterprise Micro-Blog summary, I hope to be helpful to everyone, if you have any problems in the process of network marketing, but also welcome everyone and to communicate with me, Network Marketing Exchange Group: 233595236

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