Weibo plays a new role in the war

Shenzhen Special Economic Zone reported "Big Mouth" Shi Yuzhu a micro Bo was questioned the operation of the securities market; Lume the father of the United States to find a reward million for the background, thousands of complaints direct hit guoqing, Micro Bo into a complaint without a means of relief; micro Bo The first case of the decision Zhou slander Jinshan to be This year, a series of "Weibo" events hit people's horizons. Explosive materials, complaints, reward, slander, these are originally commercial battlefield on some of the recruit, and now in micro-bo this interactive communication tool "carry forward", these events have penetrated the economic field, which caused some thinking is also worth paying attention to.　　For this reason, the author sorted out some of the current economic hotspots caused by micro-blogging. "The most expensive microblogging in history," Please Chinese life, don't be eyeing the holding of Minsheng Bank. China's only major privately owned bank (more than 2 trillion of its total assets) should not regress to state-owned banks. To the private sector a small sky bar. The Minsheng bank, which loses its private mechanism, will lose its core competitiveness and bid farewell to rapid growth. "August 24, Shi Yuzhu in his Sina Weibo Weibo sent such a microblog, but soon it will be deleted." This so-called history of the most expensive microblogging, Shi Yuzhu in 3rd, the floating surplus reached 236 million yuan.　　To this end, Shi Yuzhu bursts micro bo, and promised three years if sold off a share, we can heartily scold him black-hearted capitalists, profiteers ... The media have made three big questions.　　Question one: Driving up the share price pushes up the cost of increasing capital of China life; question two: ru the insider or the meaning; question three: the suspicion of misleading and manipulating the market in the form of false statements. Comments according to the first financial daily report, securities activist lawyer Yang Chaoquan that if China Life did not buy Minsheng Bank's plan, then the Shi Yuzhu's remarks allegedly violated the securities law 78th provisions, the article prohibits any relevant personnel to fabricate, disseminate false information, disrupt the securities market And if the Shi Yuzhu cannot reasonably explain to the regulatory department that his remarks do not manipulate the share price, his remarks are suspected to violate the 77th article of the Securities law, which belongs to the illegal operation of the securities market. To manipulate the securities market, the legal provisions must bear civil liability for compensation, the plot is serious or large (more than 500,000 yuan), it should bear criminal responsibility.　　Yang Chaoquan suggested that the regulatory authorities should investigate this behavior, which will determine the nature of the Shi Yuzhu Weibo speech and legal consequences. Thousands of complaints directly hit Dangdang CEO Guoqing incident recently, when the public opinion of the forefront. Dangdang's "1 Yuan Andy Shoes", "110 yuan Samsung mobile phone" snapped up activities without reason, attracted a lot of complaints. At the same time, Dangdang CEO Guoqing Weibo has become a consumer complaint and vent the dissatisfaction of an export.　　Reporters on the micro-blog Rough Search, there have been more than 1000 complaints against Dangdang Weibo. Jingdong Mall CEO Liu last week on Weibo posted a blessing language: "Hope to be able to bring convenience to netizens!" In fact, the background of this sentence is Jingdong Mall opened the Enterprise Weibo, in the future on Weibo can directly buy Jingdong goods. It would have been a goodThings, did not expect to attract a consumer complaint. Comments experts believe that, do not rule out some enterprises through the opening of micro-blog, open a sincere direct communication with consumers a good vision of the window. But most companies see microblogs as a marketing tool, as a platform for advertising. In fact, Weibo is a test of the management ability of the enterprise. If we cannot face up to the discontent of consumers, it may be counterproductive to adopt the method of self-deception.　　In a sense, micro-blog complaints is not a bad thing, the key is business managers to respond quickly and quickly. The case of the first case of Weibo was decided on May 25, 2010, starting around 3 o'clock in the afternoon on the day, Zhou successively in Sina, Sohu, NetEase, Tencent and other websites through micro-blog published the so-called "Uncover Jinshan Company" series of articles, on the use of Jinshan "Sly", "conspiracy", "perjury", "　　Diehard ", the Jinshan called" Montenegro "and other obvious insult, derogatory language, serious infringement of the plaintiff's reputation and business reputation. Domestic "micro Bo first case" recently won the court final judgment.　　Court decision 360 Chairman Zhou 祎 Weibo comments on the safety of Jinshan infringement, the verdict Zhou 祎 delete related micro-blog article, and Sina Weibo home, such as the release of apology statement, to Jinshan public apology, at the same time to compensate Jinshan economic losses. Comment on the famous lawyer, Guangzhou Datong law firm director Ju Yongping said, as a new thing, micro-bo infringement should be caused by all aspects of the high priority.　　If an entrepreneur who becomes a public figure uses Weibo to carry out infringement, causing significant losses and only minor penalties, it will inevitably turn Weibo into a vicious business competition. LU father reward million to find behind the Black Hand event "reward million, tracing behind the hand!" (Announcement No. 6th) ".　　Lu Junqing, Chairman of the World Outstanding Chinese Business Association, President of China Central Africa Project, chairman of the Board of Directors of the Tian Jiu Confucian investment Group, published the above information in its certified microblog and published the specific contents of its bulletin in a map form. The announcement said, "The Hope Project of Central Africa as an international charitable project, was misunderstood, was questioned, and even scolded ..." The trajectory of the event is very strange ... The same spirit of philanthropy since ancient times is to be respected and rewarded with good deeds. And the initiative of the Central African Project, the initiator ... Without exception to the vicious attack, Hunt ... There is only one conclusion: "Behind the scenes" is using the public to focus on enthusiasm, to fabricate lies, to deceive the public, to create chaos. "On the chairman of the 1 million reward, it seems he is really a little anxious." In the short run, there may be some effect.　　But in the long run, there should be real action to prove the charity. (China Economic Network)