Weibo users are more likely to accept the value of corporate users ' microblogging socialization marketing

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According to the recently published "2011-2012 China SNS and microblogging user behavior Research report", the data from the Network Behavior continuity Research system of Iusertracker, an iris consultancy, show that the number of community dating services covers more than 400 million, including the number of microblogging services over social networks. As the most popular social service. With the further infiltration of social services, social media marketing has gradually become one of the important layout of enterprises in Network marketing.

Weibo users prefer to accept corporate accounts

According to the survey data of the iris consultation, 2011 SNS and Weibo users pay attention to the distribution of enterprise users, micro-BO users pay attention to more than 5 enterprises in the proportion of users than SNS users. Eric Consulting analysis that, first of all, micro-blog "from the media" the nature of more prominent, and foreign Facebook and Twitter and other social platforms on the marketing also to the domestic enterprises have played a good role model. Weibo on the enterprise users more, and in the SNS platform performance compared to more active. Second, social networking sites are the projection and expansion of personal social relationships, and the social attributes are stronger. Weibo favors the platform of Information acquisition. The user's positioning of both determines that users are more receptive to enterprise users on the microblogging platform.

Weibo users are more willing to interact with business users

According to the survey data of the iris consultation, 2011 SNS and microblog users participate in the distribution of enterprise user interaction, SNS users mainly read the information posted by enterprise users on social networking sites, obtain coupons or promotional information of corporate brand, and participate in the voting activities sponsored by enterprises. And microblogging users are more likely to participate in forwarding or commenting on the information published by the Enterprise, participating in the enterprise's online or offline activities, message to the enterprise feedback information and other activities with the enterprise interaction.

Eric Consulting analysis that the emergence of micro-blog to make the user and the traditional relationship between enterprises change, users in a more active and strong position. Because of the real-time and openness of the microblogging platform, the speed and scope of information transmission is more rapid and wider than that of other media. Therefore, enterprise users in the social marketing, should pay attention to the interaction with the user, especially the user spontaneously generated information related to the enterprise.

Iris Consulting recently released the "2011-2012 China SNS and microblogging user behavior Research report", mainly including 2011 Chinese Internet users in the use of SNS and micro-blog daily use habits, so as to explore the basic attributes of SNS and Weibo; Through research on mobile end social media user behavior habits , analyzes the user's present situation in the mobile end of the two, and finally analyzes the marketing value of both users, and the expectation of the future development of SNS and Weibo. Hope that through this report, to the industry and outside the relevant people a certain reference, please pay attention!